Senior Performance Marketing Job in Fitternity

Overview:

At Fitternity, marketing is about spearheading our online outreach including social media and community development. Our ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Job Responsibility

• Lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Creating a strategic framework to set and evaluate goals for every campaign.
• Curate insights from FB Business Manager, Google Analytics, and Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing.
• Assist in drafting both creative and contextual communication for marketing activities for all social media handles, newsletters and SMS.
• Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels. Measure and report performance & growth on a monthly basis.
• Engage in advertising on various Digital Platforms directly as well as through coordination with Digital Advertising Agency / Partners.
• Engage in various online Brand Management activities.
• Engage in advertising on various Digital Platforms directly as well as through coordination with Digital Advertising Agency / Partners.

Requirements

• MBA in Marketing from Tier 1 College with 0 to 2 years of experience OR Marketing professional with minimum 3 - 4 years of hands-on experience in SEM and Social Media Paid Marketing.
• Excellent communication skills.
• Minimum 4 years of relevant experience in handling brands and social media advertisements.
• Excellent knowledge of Web & Social Media Platforms.
• Up - to - date with the latest trends and best practices in online marketing and measurement.
• Proficient with Microsoft Excel, Google Sheets, PowerPoint, etc.
• Strong analytical skills and data - driven approach towards problems.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Flexibility to take on new roles within the marketing team.