Senior Performance Marketing Executive Job in Schbang Digital Solution Pvt Ltd

Major responsibilities& deliverables:

• Undertaking research using a wide range of specialist media resources. Identify the right target demographic for specific campaigns
  
• Analyse market research and study demographic data to determine the most effective approach
  
• E nact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin of)
  
• Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories etc and which is appropriate for which situation
  
• Identify new ad formats / platforms that can work well with the clients objective
  
• Ensuring Media Campaigns go live as per scheduled time
  
• Determine ROI reports on each campaign from a social media, earned media and paid media perspective
  
• Analysing the effectiveness of the campaign and using this data to inform future campaigns
  
• Focus on Client reporting and budget management
  
• Keeping up to date with industry research figures
  
• Monitoring campaigns on a daily basis
  
• Optimizations to be made to campaigns. Discuss on a regular basis changes / suggestions for betterment / performance of the account
  
• Accountability for campaigns performing as per media plan given (extremely important)