Sr. Manager / Manager - Performance Marketing Job in Lendenclub

About LenDenClub:

Job Title -Sr. Manager / Manager - Performance Marketing

Responsibilities:

• Build and execute digital media acquisition plans every month working with all stakeholder teams.
• Create a strategic framework to set and evaluate goals for every campaign
• Own the quality of customers and CAC.
• Own app install campaigns, CPI, uninstall rates, etc.
• Strong understanding of Facebook, Google Search and UAC and MMPs such as Adjust/Appsflyer
• Expertise in optimization techniques to scale up campaigns and deliver Low CPIs and CAC
• Strong knowledge of managing funnel events and customer journeys to deliver high ROI
• Own performance marketing channels. Improve RPCs, CPVs, CAC, etc.
• Identify new channels for app installs, performance marketing, and digital marketing.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing.
• Manage the paid media planning activities end to end.
• Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Desired Skills and Experience:

• 3+ years of experience in managing Google ads/Facebook ads for apps
• Experience in managing big-budget campaigns
• Expert-level analytical skills
• Hands-on experience with MMPs such as Appsflyer/ Branch / Adjust
• Expert-level knowledge of spreadsheet programs
• Understanding of play storeanalytics and app ecosystem
• Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
• Great communication skills
• Knowledge of Basic SQL & Query will be an added advantage