Head Of Demand Generation Job in Plivo

We are seeking an ambitious, creative problem solver with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention, and growth. You should be able to define an ambitious vision, goals & strategy as well as be able to execute these plans with excellence, deliver results, and evaluate performance. You will take a hands-on approach and own all aspects of demand generation marketing, working closely with members of the wider marketing and sales teams. This is a great opportunity for candidates who want to work in a fast-paced, high-growth, collaborative environment and make a big impact. This is a highly cross-functional, strategic leadership role that will require both creative and analytical thinking. Reporting to Plivo s Head of Marketing, you will define end-to-end solutions to acquire and engage customers. You're a great fit for this role if you are an expert in a range of marketing tactics and technologies. Roles & Responsibilities : Lead, motivate, mentor, and grow the demand generation marketing function within the marketing team. Manage team and programs to budget, timeline, and goals. This includes hiring and management of employees, outside agencies, and contractors. Develop a deep understanding and knowledge of Plivo s products, audiences, and buyer personas. Own and measure performance and reporting of marketing programs against key metrics, including qualified leads, sales velocity, new business pipeline, and bookings. Hands-on experience using Salesforce reporting Implement, analyze, and optimize state-of-the-art marketing strategies to drive customer acquisition. Responsible for driving customer acquisition via PPC, SEO, Display, Paid Social, Email Marketing, Lead Generation, Content Syndication, and other demand-related channels. You will determine the appropriate mix of marketing channels and programs that will convert target accounts into customers. Own strategy, execution, and reporting for our ABM programs. Leverage intent data to understand where accounts are in their buying cycle. Utilize data to identify trends/patterns and opportunities for innovation, and optimize the buyer journey. Lead and drive SEO efforts, working closely with content and product marketing teams to optimize for organic growth. Forge strong relationships between Marketing, Sales, and Customer Success teams. Effectively communicate across the marketing department and the broader organization, sharing campaign updates, timelines, processes, and results while championing the marketing team and demonstrating our impact on the business. Partner closely with the broader marketing department on the development of the global marketing campaign calendar. Regularly review lead/account scoring, and all funnel stages to uncover opportunities for optimization.. Who You Are : 7+ years of B2B marketing experience executing high-volume digital and demand generation programs through rapid growth. 5+ years of hands-on experience building, managing, and optimizing Google Ads, Bing Ads, Facebook, LinkedIn, display, retargeting, email marketing, and other ad platforms. A proven leader with 3+ years of experience building and managing a team of marketers, while also passionate about the team s continuous learning, development, and growth. Experience in B2B SaaS companies is preferred. Experience marketing to technical personas (i.e. software engineers and developers) is a bonus. Deep understanding of marketing analytics and attribution models. Excellent analytical and quantitative skills; easily able to interpret data and translate it into actionable insights. Experienced in building multichannel ABM and demand generation strategies that fuel industry-leading new business growth Exceptional interpersonal communication and relationship-building skills with a proven ability to work across functions to achieve and scale results. Deep understanding of demand generation best practices and how to engage prospects and customers at multiple points through the customer journey with a test-and-learn mindset. Adept at using Jira to manage multiple campaigns and projects simultaneously. Budget management experience required. Bachelors degree required. Master's degree or MBA preferred. Perks and Benefits: Remote First Culture. Home office Infra Allowance. Industry-leading compensation and benefits. Premium Healthcare/Wellness benefits for Employee and Family. Open culture and working with a young and dynamic team. Career advancement opportunities. Generous vacation policy leading to great work life balance.