Product Marketing Manager Job in Urbancompany Technologies India Pvt. Ltd.

Product Marketing Manager

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Job Summary

Job Responsibilities

  • Lead the product marketing team of 5 in driving incremental Urban Company revenue for each line of business through app merchandising efforts, and championing new/existing product features.
  • Liaise with the product team in envisioning new consumer-focused growth levers, championing existing features, and drive quarterly product roadmap for marketing-led growth.
  • Collaborate with the business and creative teams in conceiving larger sale campaigns or weekly properties, driving stakeholder alignment, closing messaging & creative briefs/assets, end-to-end execution & tracking performance metrics for all sale campaigns on the app.
  • Define product marketing KPIs, and drive A/B or multivariate product experiments in improving top of the funnel, conversion, usage or diversity metrics, and scale experiments for incremental growth.
  • Build strong analytical & product capabilities in solving growth problems.
  • Examples:
  • Personalization of Home Screen/App estate basis behavior across varied customer segments
  • What SKUs/SKU combinations (packages) to sell
  • Impact on surge pricing/discounts/sale constructs - impact on AOV, repeat rates.
  • Conversion funnel improvement basis change in value proposition,merchandising, pricing, messaging
  • Build Traffic, funnel, SKU-merchandising tracking system: Robust, Real-time, Integratable with other data sources: attribution + internal data

Job Requirements

  • 5+ years of experience in growth/product function in a fast-growing startup.
  • Strong Excel & data analytics skill set. Strong with number crunching. Analytical bent of mind; can break down data and assess it efficiently
  • Preferred Skill-set: SQL, Microsoft Excel, Python, BI Tools (Tableau/Looker/DOMO etc.
  • 2013-15m batch Tier 1 College pass out (Stephen's, SRCC, LSR, CBS, IIT, NIIT, DTU etc)
  • Willing to learn in a fast-paced startup ecosystem with a Result-driven mindset. Ability to work under pressure, tight timelines & handle uncertainty.
  • Ability to manage and prioritize multiple projects and tasks simultaneously. Strong interpersonal, time management, and problem-solving skills.
  • Demonstrate ability to establish trust, fairness and credibility with employees, managers and other partners.
  • Solid team player and ability to thrive in a fast paced environment.
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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