Product Marketing Manager Job in Sirionlabs

Job Role: Product Marketing Manager

Work Location: Gurgaon

Years of Experience required: 6-10 years

The position is responsible for making SirionLabs products fly- off the shelf. This role is a strategic role that drives product strategy to market alignment for success in sales and marketing for assigned product verticals. You will be the product evangelist and will play an integral role in organizing product launches. People with 6-10 years experience managing software products preferably SaaS. Astute product marketer comfortable with technology. Ability to pick up domain expertise and develop into in- house SME on the product. Flair for writing and creating market focus content. Should have created GTM strategy and launch plans for launching new products

Desired Candidate Profile

• Execute a successful Product Launch programs for SirionLabs products
• Product launches will include creation of videos, collateral, and website content, and candidate must have experience working on these
• Create product marketing assets like whitepapers, case studies, demand gen emailers etc.
• Market Research latest trends in the industry digital trends, disruptive technologies, and produce periodic reports on which would be the suitable markets for SirionLabs platform product
• Operations Analysis: Month on month exercises analysis and reporting Competitor analysis, usage analysis, demand analysis & opportunity analysis for SirionLabs products
• Plan and execute webinars related to SirionLabs technologies
• Benchmarking SirionLabs product with industry standards, suggest best practices and changes if necessary.
• Create a Customer Advocacy Program
• Execute GTM strategy for designated SirionLabs Product and App to create leads.
• Shadow product managers to drive market analysis, demand analysis and product pitch perfection.
• Be a part of customer conversations and team brainstorms. Drive the need to frame a pitch and GTM as early as during analysis.
• Design decks with minimum yet meaningful data providing valuable insights to be presented to the top management to improve SirionLabs products