Product Marketing Manager Job in Urban Company

Job Responsibilities

• Lead the product marketing team of 5 in driving incremental Urban Company revenue for each line of business through app merchandising efforts, and championing new/existing product features.
• Liaise with the product team in envisioning new consumer-focused growth levers, championing existing features, and drive quarterly product roadmap for marketing-led growth.
• Collaborate with the business and creative teams in conceiving larger sale campaigns or weekly properties, driving stakeholder alignment, closing messaging & creative briefs/assets, end-to-end execution & tracking performance metrics for all sale campaigns on the app.
• Define product marketing KPIs, and drive A/B or multivariate product experiments in improving top of the funnel, conversion, usage or diversity metrics, and scale experiments for incremental growth.
• Build strong analytical & product capabilities in solving growth problems.
• Examples:
• Personalization of Home Screen/App estate basis behavior across varied customer segments
• What SKUs/SKU combinations (packages) to sell
• Impact on surge pricing/discounts/sale constructs - impact on AOV, repeat rates.
• Conversion funnel improvement basis change in value proposition,merchandising, pricing, messaging
• Build Traffic, funnel, SKU-merchandising tracking system: Robust, Real-time, Integratable with other data sources: attribution + internal data

Job Requirements

• 5+ years of experience in growth/product function in a fast-growing startup.
• Strong Excel & data analytics skill set. Strong with number crunching. Analytical bent of mind; can break down data and assess it efficiently
• Preferred Skill-set: SQL, Microsoft Excel, Python, BI Tools (Tableau/Looker/DOMO etc.
• 2013-15m batch Tier 1 College pass out (Stephen's, SRCC, LSR, CBS, IIT, NIIT, DTU etc)
• Willing to learn in a fast-paced startup ecosystem with a Result-driven mindset. Ability to work under pressure, tight timelines & handle uncertainty.
• Ability to manage and prioritize multiple projects and tasks simultaneously. Strong interpersonal, time management, and problem-solving skills.
• Demonstrate ability to establish trust, fairness and credibility with employees, managers and other partners.
• Solid team player and ability to thrive in a fast paced environment.