Product Marketing Manager Job in Payu

About Company:

PayU, the fintech-arm of Naspers, is a leading financial services provider in global growth markets. We use our expertise and heritage in cross border and local payments to extend the services we offer to merchants and consumers. Our innovative technology, developed in-house as well as through investments and strategic partnerships, empowers billions of people and millions of merchants to buy and sell online, extending the reach of financial services.

Our local operations span 18 growth markets across Asia, Central and Eastern Europe, Latin America, the Middle East and Africa. Here we deliver fast, simple and efficient financial services technology that unlocks access to more than 2.3 billion consumers in our regions.

Regulated under the Reserve Bank of India, PayU India has advanced solutions to meet every digital payment need. The company has an in-depth understanding of the vast and intricate details of the Indian market and its payment landscape. The company has PPI, BBPOU and NBFC Licenses from RBI.

PayU India operates two business verticals online payment processing under PayU Payments Pvt Ltd. and alternate lending under PayU Finance Pvt Ltd. Headquartered in Gurgaon, the company also has a presence in Mumbai, Pune and Bangalore with a total strength of 700+ employees. Anirban Mukherjee is the CEO for PayU India, while Laurent Le Moal is the Global CEO.

Under the aegis of PayU Payments Private Ltd., PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology. In India, PayU is a leading payment gateway provider across verticals such as ecommerce, education, travel, bill payments etc. and processes over INR 200,000 crores worth of digital payments annually (at current run rates). The company also empowers SMBs, enabling them to accept mobile and online payments with minimum development effort. The company offers more than 70 local payment methods and serves more than 350,000 merchants including leading e-commerce businesses in India.

With credit being the key business priority, PayU built Lazy Pay, an alternate lending platform to offer innovative products such as Small Ticket Credit (Buy Now, Pay Later), App based personal loans and Point of Sale Credit (Merchant EMI). Since its launch in 2017, LazyPay has gained significant traction and disbursed 20mn+ loans to a customer base of over a million.

PayU is bullish on investment opportunities in India. The company has been an aggressive investor, committed to the evolution of fintech in the country. PayU has deployed about $500 million over the past four years in India and is further scouting for more lucrative investment and acquisition opportunities to fuel growth.

PayUs acquisitions in India include that of Citrus Pay (September 2016 for $130 mn), Wibmo (April 2019 worth $70 mn) and Paysense (January 2020 for $200 mn). PayU has also invested in ZestMoney (December 2016), Fisdom (October 2019) and Dot (February 2020) in India.

Position Product Marketing Manager

The role of Product Marketing Manager will focus on collaborating cross-functionally with the Product, Marketing and Sales teams, and other members of the UX and Partnership team to drive growth strategy, awareness, and adoption of existing and new product/features.

Job Responsibilities:

Study the companys existing and future products

Follow and analyze market trends to position the product

Collaborate with Product and Sales team, develop and execute go-to-market strategies for new products and features

Develop product positioning and messaging that resonates with customers and differentiates our product from the competitors

Create content for all product collaterals such as sales & marketing decks, landing pages, e-books, blogs, product videos, social media posts, webinars, etc.

Lead marketing campaigns for up selling and cross selling existing and new products launches via using all available marketing channels email and SMS marketing, web and app notifications, influencer marketing, online ads, etc.

Preferred Background and Experience Must Have

Experienced in working on B2B SaaS and Fintech products

Product Marketer with at least 2-3 years of relevant domain experience

Should have prior experience in developing and executing range of Product GTMs and marketing campaigns

Excellent presentation, written and verbal communication

Working knowledge of Mass Email Solutions, Google Analytics, Heat Maps, Web Trends

Strong analytical skills

Ability to take complete responsibility and ownership