Vp Marketing - Fintech Company Job in Talent Corner Hr Services Pvt Ltd

Job Description

Roles and Responsibilities

Mandate: Candidates ONLY from Fintech/ Payment Industry can apply for this position

JOB DESCRIPTION:

Person should be responsible for producing integrated marketing campaigns employing multiple channels and mediums including brochures and print collateral, digital and online advertising, microsites, email marketing, print advertising, charitable communications, and third party conference promotions

Responsibilities:

• Collaborate with Marketing Strategist to develop and execute internal and external marketing campaigns in support of business objectives
• Team Management
• Work with media and creative agencies to develop and execute multi-channel promotions (digital ads, interactive content, PPC keywords, microsite optimization, brochures, mailers, animation and videos)
• Manage the content creation initiatives, working with senior management and copywriters to create unique articles supporting business objectives and advising on distribution outlets (web properties, publishing sites, social media)
• Develop multiple executions that fall within the overall positioning and message, (examples include, but are not limited to: Sales support materials, Email, Online/Digital promotions, Thought leadership/Content, Marketing microsites, Print, Out Of Home, and Events)

Skills:

• Experience developing, managing and executing marketing and communications campaigns using a multi-channel approach. Internal campaign experience is a plus
• Should have handled marketing budget
• ATL, BTL, offline, digital, social marketing automation and brand building
• Candidate with experience in fintech brand is preferred
• Project management experience, including measuring and monitoring results. Must be flexible and creative in approach to projects and client needs
• Financial services marketing, preferably in Fintech, or at a marketing agency servicing the Institution Investor sector
• Knowledge of Fintech and payments
• Strong knowledge of marketing principals, familiarity with web analytics, social media experience and digital platforms
• Establishing and improving the position of our innovative products within the market
• Managing/building a customer CRM/leads database (and continuously seeking efficiency improvements)