Vp- Marketing - Consumer Brand D2c Job in Ach Management Consultants Pvt Ltd.
Vp- Marketing - Consumer Brand D2c
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
VP- Marketing - Consumer Brand D2C (5-12 yrs)
End to end digital media strategy creation. Including audience analysis, content planning and media management across channels.
Work jointly with ad agency to drive campaign strategy & development
Plan and execute digital marketing strategies so as to increase conversions.
Drives the formulation of marketing strategy of encompassing all brands.
Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.
Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
Must Have Attributes:
5+ years of brand management experience, consumer brand experience is
preferred
Passionate about branding, consumer behaviour, consumer psychology
Fundamental understanding of Digital Marketing
? Experience with social channels like Facebook/ Instagram/ Twitter
Great with numbers
? Should be able to drive insights from consumer research
Applicants from creative agency/ consumer research agency would be preferred
D2C experience will be a +
Work will not be remote
Over the last 3 years we have built an omni channel consumer brand in the confectionery/
impulse category space. Today we execute 600 online orders on a daily basis on our
website and our distribution reach has expanded to 5000+ outlets.
The brand is also seeing initial traction, have more than 1.5 lakh direct customers with 30%
revenue coming from repeat consumers online.
We are backed by credible investors/ advisors and believe that we are at an inflexion point
and hence are in process of setting the base right. We have a small team of 5 members in
marketing spanning loyalty, performance, brand, data analytics and are now looking for a
seasoned leader to lead and guide the team.
5 to 12 Years
1 Hire
