Vp Performance Marketing Job in Maximus Human Resources Pvt Ltd

Position Summary

We are looking for you - The, Performance Marketing Head has ultimate accountability for the effectiveness of the entire Performance Marketing team. He/She will run the operations of the search, social and performance team As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client?s ROI including search, display, social, mobile, local, Ecom and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.

The Performance Marketing Head is responsible for leading the Execution teams of a large enterprise client?s performance marketing accounts towards stated client and company objectives. The Performance Marketing Head will manage and direct Performance Media teams across locations- Director/Associate Directors, Senior Manager, Manager and Executives. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Account Management

Oversees process development and execution management

Assures quality control of all media planning and implementation

Enforces Best Practices

Prepares and presents annual financial plans and human resources plans

Performance Media

In collaboration with the leadership team, develop a vision and roadmap for effective digital operations, including technology partners, data management, reporting efficiency, and visualization, and ensure that these are implemented

Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecom

Coordinates efforts across different digital media channels to drive optimized recommendations

Continuously evaluate and improve upon all digital media opportunities

Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations

Participates in building and evolving the PM practice, vision and areas of expertise

Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

Team Leadership & Development

Strong in operations/implementation to mentor the performance team and guide the rest of the agency in the new ?Digital Language?

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients? performance and business objectives

Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction

Ability to craft processes to minimize error and maximizing output to ensure quality control

Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

Conducts performance reviews and career path plans for direct reports

Provide training in cross media planning to their direct reports and bellow teams

Skills

Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly

Data understanding and visualization using external tools. Highly proficient with analytics tools and methodologies

Be data-aware and convert data into insights and business-oriented resu