Avp/vp - Brand Marketing. Job in Randstad India Private Limited

Avp/vp - Brand Marketing.

Randstad India Private Limited 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time

Apply Now

Save Job

Job Summary

The Brand role involves developing brand strategy for our various properties
You will be responsible for devising brand campaign communication objectives, determining desired measurable impact, making media decisions, and overseeing rollout in collaboration with the team.
You will work closely with the creative consultant teams for the development of communication that celebrates each individual city's mega events.
In this role, you will collaborate with cross-functional stakeholders at different levels to understand their
objectives and functional needs. This will involve formulating a roadmap of initiatives aimed at creating value for the properties and related teams.
This is a pivotal role that unites stakeholders under a specific emotion an emotion that evolves from
what each event means to the community, the city, and the industry.

Understand the stakeholder universe and the impact our properties have across various stakeholders, city and community.
Develop annual campaigns aligned with the objectives
Ensure the right media mix for achieving the desired measurable impact
Generate innovative experience ideas throughout the year for each property that embody the event ethos.
Develop and implement value based projects that enhance relationships with stakeholders
Architect, program and execute specific Ancillary events as part of the annual calendar,collaborating with necessary agencies and teams.
Establish an annual research calendar ensuring ear to ground on learnings, that assist in settingcommunication direction
Collaborate with teams and partners to develop necessary marketing solutions.
Proactively monitor industry trends and intelligence sources, and regularly update relevant teams.Areas of experience: Relevant experience with Creative Agency, Brand strategy, Advertising
Years of experience required: 15+ years in brand marketing / communications, preferably within the sports industry or related field.

Experience Required :

Minimum 20 Years

Vacancy :

2 - 4 Hires