Performance Marketing Lead Job in Shiprocket

About Shiprocket:

At Shiprocket, we are on a mission to simplify, democratize, and enhance e-commerce. We empower sellers with AI-driven technology and reliable services that encompass everything from conversion and order fulfillment to shipping, customer communication, and returns management. Our platform leverages data, workflows, and scalable supply chains to equip sellers with everything they need to deliver a delightful customer experience.

What It s Like to Work at Shiprocket:

At Shiprocket, we embody a unique culture driven by the following success traits, helping us accomplish great things and strive to be a great place to win:

• Innovation Through Constraints: Learn to work under constraints and use them to fuel innovation.
• Speed Above All Else: Make decisions based on impact and act quickly.
• Ruthless Frugality: Being frugal can lead to significant growth.
• Direct & Honest Communication: We value transparency and candor.
• A Sports Team, Not a Family: We re here to win together.
• Customer Obsession: Your priority is always the customer.

Role Overview:

Shiprocket is looking for a highly driven Performance Marketing Lead to take charge of our performance marketing initiatives across the platform s suite of products. You ll spearhead the strategy and execution of high-impact campaigns, harnessing AI/ML to optimize performance, automate tasks, and unlock new growth opportunities. This role involves exploring new channels and staying ahead of industry trends to scale performance marketing efforts effectively.

Key Responsibilities:

• Campaign Development & Execution: Design and implement high-impact performance marketing campaigns across a variety of channels, including Google Ads, Meta Ads, Affiliates, and emerging platforms like TikTok Ads and programmatic advertising.
• Innovative Strategies: Continuously experiment and innovate with new channels and technologies to improve campaign performance, including influencer marketing and other emerging trends.
• AI/ML Optimization: Leverage AI/ML tools to automate tasks, optimize campaign performance, and achieve better results.
• Customer Insights: Analyze user behavior, track customer journeys, and monitor market trends to inform marketing strategies and improve campaign targeting.
• Data-Driven Decision Making: Use data analysis to track key metrics, generate insights, and drive performance improvements.
• Cross-Functional Collaboration: Partner closely with product, engineering, sales, and customer success teams to align marketing strategies with business objectives and ensure cohesive execution.
• Budget Management: Manage marketing budgets effectively, track ROI, and optimize ad spend to achieve maximum return on investment.
• Industry Expertise: Stay up-to-date with industry trends, best practices, and the competitive landscape to inform strategy and maintain Shiprocket s competitive edge.
• Team Leadership: Build, mentor, and grow a high-performing team of performance marketing specialists, ensuring the team stays ahead of the curve in campaign execution.

Preferred Skills & Qualifications:

• Experience: 4+ years of experience in performance marketing, ideally within a fast-paced startup environment.
• Track Record: Proven success in managing high-volume, high-impact performance marketing campaigns, both independently and as a team lead.
• Analytical Expertise: Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions.
• Advertising Platform Expertise: Extensive experience with Google Ads, Meta Ads, and other major advertising platforms.
• AI/ML Tools: Experience using AI/ML-powered marketing tools, such as Google Ads Smart Bidding or Facebook Ads+.
• Emerging Channels: Familiarity with emerging marketing channels and new technologies that drive campaign innovation.
• Growth Mindset: A passion for learning, adapting, and overcoming challenges.
• Communication Skills: Excellent communication, collaboration, and presentation abilities to work cross-functionally and present ideas clearly.
• Educational Background: Bachelor s degree in Marketing, Business, or a related field.

Bonus Points:

• New Channels: Experience in unlocking and experimenting with new, untested marketing channels.
• AI/ML Success: Demonstrated success in using AI/ML to optimize marketing campaigns and enhance performance.