Performance Marketing Manager- Marketing Job in Pidge

Performance Marketing Manager- Marketing

Pidge 4+ weeks ago

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Job Summary

Job Responsibilities

Strategize and own the entire paid marketing strategy to acquire users through multiple
paid channels in an optimised manner.
Formulating Digital marketing strategies in order to increase brand visibility and
improve online brand positioning of the business.
Tracking efficiencies of the marketing spend across channels including Facebook
campaigns, Google UAC campaigns, Ad networks and social media campaigns.
Be experimental in exploring new channels to drive traffic and acquisition which
includes performance marketing through FB/AdWords.
Liaison with the design team to experiment with new creatives on a weekly basis.
Thinking beyond the basics of social media and manage brands to develop a
meaningful Social personality. Identify and tap into new channels to optimize ROI and
increase App registration and revenue growth.
Understanding online space and upcoming trends that would cater to growth.
Set up daily performance reports to analyze the performance and further optimize
campaigns.

Experience

Minimum 3-4 years of experience in leading and managing Facebook, Google Adwords
UAC, Ad networks
Experience in marketing automation
Experience in a consumer-focused company targeting users in tier 2,3 cities is a plus
Should showcase strong analytical skills and a data-driven approach to marketing
campaigns
Should have a strong understanding of marketing tools such as FB Business/Google
Adwords
Well versed with analytics tools such as Facebook Analytics, Google Analytics, Branch,
WebEngage