BriefCase
BriefCase

Brand Experience Lead Job in Lenskart

Brand Experience Lead

Lenskart 4+ weeks ago
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Job Summary Job Overview: As the Brand Experience Head, you will be responsible for developing and executing strategies to create a consistent and positive brand image across all touchpoints. This role requires a blend of creative thinking, strategic planning, and operational execution to enhance the overall customer and stakeholder experience. Responsibilities: Brand Strategy and Positioning: Develop and refine the brand strategy to ensure alignment with the company's overall goals and values. Define and maintain the brand positioning in the market. Customer Experience Management: Oversee the end-to-end customer journey, ensuring a seamless and positive experience across all interactions with the brand. Collaborate with various departments to enhance customer satisfaction and loyalty. Brand Communication: Develop and implement a comprehensive communication strategy that reinforces the brand identity. Ensure consistency in messaging across all communication channels, both online and offline. Creative Direction: Provide creative direction for marketing materials, campaigns, and other brand-related initiatives. Collaborate with internal teams or external agencies to create compelling visual and written content. Brand Compliance: Establish and enforce brand guidelines to maintain consistency in branding elements. Monitor and ensure that all brand-related materials adhere to established standards. Market Research: Stay informed about market trends, consumer preferences, and competitive landscape to make informed decisions. Conduct regular market research to identify opportunities for brand enhancement. Cross-functional Collaboration: Collaborate with various departments, including marketing, sales, product development, and customer service, to align brand strategies with overall business objectives. Performance Metrics: Define and track key performance indicators (KPIs) to measure the success of brand initiatives. Analyze data and feedback to make data-driven decisions for continuous improvement. Job requirements Bachelor's or Master's degree in marketing, business, or a related field. Proven experience in brand management, marketing, or a related role. Strong understanding of market dynamics and consumer behavior. Excellent communication and interpersonal skills. Creative thinking with the ability to translate ideas into actionable plans. Leadership skills to effectively manage cross-functional teams. Analytical skills to measure and interpret performance metrics. Familiarity with digital marketing, social media, and emerging trends.
Qualification :
Bachelor's or Master's degree in marketing, business, or a related field
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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