Roles and Responsibilities
General Manager
Responsibilities Should map potential customers and generate leads Responsible for brand promotion and lead conversions Responsible for post sales services and client relationship management Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Ensures effective control of marketing results and maintenance of designated budgets. Oversees and evaluates market research Establishes and maintains relationships with industry influencers and key strategic partners. Directs sales forecasting activities and sets performance goals accordingly. Directs market channel development activity Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. Educational Requirements Minimum of a Bachelor s degree in sales, marketing or business administration or equivalent. Master s degree in sales, marketing or business administration. Must have advanced computer knowledge and skills
