Associate Manager Social Media Job in Paragon Digital Services

Chennai

Associate Manager Social Media

1st Floor Tyche Towers, MGR Main Road, Perungudi Bye Pass Road, Chennai 96

Experience

• 5+ plus years of industry experience in social media and other digital marketing platforms

Responsibilities

• The primary role includes setting up and running large campaigns on, Facebook, Linkedin and Twitter and optimizing campaigns to increase reach, generate leads and transactions and reduce cost
• Handle all social media platforms with well-versed research and focus on developing Brand and lead base
• Manage editorial and content calendars proactively, creating, curating and managing all published content (images, video and written) on social media and blogs
• Analyze, review and report on effectiveness of campaigns to maximize results
• Create campaigns to boost social traffic and connect with write audience for business
• To perform daily responsibilities such as create, run and fine-tune social media monitoring operations on client defined business interests
• Plan and Monitor ongoing brand presence across multiple social media campaigns
• To collect and analyze competitor/ market data
• Strong experience communicating insights derived from data to both business and technical audiences
• Experience with Google Tag Manager and other commercial tag management platforms
• Good to have experience on tools like BrandWatch, Sprinklr, Radian6, Review tracker Etc
• Strong working knowledge and understanding on Social Media marketing
• Practical understanding on social media listings and Marketing; Content creation and keyword research
• Recommend appropriate audience segments based on client s target
• Recommend appropriate channel tactics, platforms, and partners
• Understands Goals and Objectives of Brand and build strategies
• Understands Digital Transformation and Audience management
• Understanding of the concepts of reach, frequency, ROI and latency
• Experience working with 3rd party Media vendors
• Understands Marketing funnel and strategize campaigns as per goal
• Solid understanding of ad serving and verification tools, and other tools

Skills

• Brand Development
• Social Media Channels
• Content Marketing
• Identify Target Customers
• Set Clear Objectives
• Solid Content Strategy
• Promotion Strategy
• Engagement Strategy
• Conversion Strategy
• Works as a member of the team and cross functional teams
• Ability to lead/own internal & vendor meetings and communication
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation

Education

• A bachelor degree in any subject