Associate Manager Sem Job in Paragon Digital Services

Chennai

Associate Manager SEM

1st Floor Tyche Towers, MGR Main Road, Perungudi Bye Pass Road, Chennai 96

Experience

• 5+ years of industry experience in PPC, Search Engine Marketing and other digital marketing platforms

Responsibilities

• Ability to manage all paid search campaigns on Google, Yahoo and Bing to maximize ROI, drive traffic, and customers
• Track, report, and analyse PPC initiatives and campaigns
• Plan, develop and implement Search strategies for clients
• Prepare and present reports regularly based on client s requirement
• Complete keyword research, writing ad copies and setting up search campaigns across platforms
• Handling, monitoring campaigns across platforms and suggesting optimisation changes to improve KPIs/ROI
• Analytical capabilities to understand data and provide meaningful insights
• Experience handling multi-million dollar clients individually and as a team
• Able to lead a larger team and train them according to their skills. Provide valuable feedback on their growth and a development plan for their career
• Attend all project/client on boarding calls and able to handle the calls individually
• Quality check the work done by the team and provide feedback to improve the efficiency
• Conduct training on a regular basis to keep the team up to date on the domain
• Recommend appropriate audience segments based on client s target
• Recommend appropriate channel tactics, platforms, and partners
• Understands Goals and Objectives of Brand and build strategies
• Understands Digital Transformation and Audience management
• Understanding of the concepts of reach, frequency, ROI and latency
• Experience working with 3rd party Media vendors
• Understands Marketing funnel and strategize campaigns as per goal
• Solid understanding of ad serving and verification tools, and other tools

Skills

• Work as a member of the team and cross functional teams
• Ability to lead/own internal & vendor meetings and communication
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation

Education

• A bachelor degree in any subject