Social Media Marketing Specialist Job in Mynd Integrated Solutions

Social Media Marketing Specialist

Gurgaon, Haryana
Not Disclosed
Full-time
Permanent

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Job Summary

Role: The person will be responsible for digital marketing activities to increase online visibility, and generate leads for UK and Indian entity.

Website and Customer Journey:

Own the Brand experience and customer journey in the brand website

Coordinating with the creative team and agency to update the website as per the social media calendar

Ensuring the overall merchandising, cataloging and price and promotions are regularly updated in the website

Regular hygiene check re website: Speed, On-Page Optimization, Image Optimization etc.

Managing Social Media Calendar and Digital Handles

Strategize and Execute Online Display, Social Media Campaigns to drive Traffic, Online reputation management.
Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content fast thinking
Develop social media calendar in conjunction with business & marketing team
Keep an eye on social media trends
Building a social media presence by maintaining a solid online presence.
Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
Key handles to manage: Instagram, Facebook, Youtube, Linkedin and Twitter Analyze customer expectations according to past social media activity, Promptly respond to negative comments, feedbacks, redressing complaints within client s specified turn-around time thus making the user journey with the brand worthwhile
Acknowledging compliments & showcasing the same on brand social media pages

Effectively identifying and utilizing social listening tools for response management

Sharing the brand comments on a real-time basis with the respective brand associates/managers

Categorize data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully

Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience s comments, conversations, complaints and feedbacks about the brand

SMM Remarketing & Customer Response

Define the remarketing strategy for the brand and ensure adherence
Some channels include: Emailer, Whatsapp remarketing, cookie-based remarketing etc.
Engage with customers and followers

Experience Required :

3 to 5 Years

Vacancy :

2 - 4 Hires