Social Media Specialist Job in I-pac

Social Media Specialist

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Job Summary

Job Role:

We are looking for an individual, who will be responsible for social media marketing including increasing brand awareness, developing content, promotion, engagement, and conversation strategies. As a part of I-PAC s Digital Team, you will develop and run innovative campaigns to help expand the reach of our campaign properties and content themes .You will provide high-quality writing and editing support for external communications including, but not limited to, event invitations, digital communications, talking points and digital and/or social media posts under tight deadlines.

Job Responsibilities:

  • Manage and design digital campaigns at a massive scale and engage millions of people through Social Media channels
  • Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Collaborate with various units like Research, Video, Content and Marketing to conceptualize and disseminate information
  • Liaison with I-PAC field teams to ensure complete synchronization between field activity and digital operations
  • Keep up with all political developments and suggest campaign interventions as and when required

Minimum Qualifications:

  • Postgraduate or graduate degree from premier institutes
  • Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding
  • Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation.
  • Willingness to travel extensively and long working hours.
  • Strong analytical skills and creative thinking.
  • Excellent writing and communications skills.
  • Ability to prioritize under pressure.

Preferred Qualifications:

  • Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.
  • Hands-on experience with google and Facebook products for reporting and measuring KPIs.
  • Experience with visual communication principles.


Experience Required :

Minimum 2 Years

Vacancy :

2 - 4 Hires

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