Digital Marketing - Seo Specialist Job in Invest4edu Private Limited

About the role

Position Overview:

As an SEO Specialist with a focus on ecommerce and B2C, you will be responsible for developing and implementing effective SEO strategies that enhance our online presence, drive organic traffic, and increase conversions. You will work closely with cross-functional teams including marketing, content, and development to optimize our website and content for search engines.

Key Responsibilities:

• SEO Strategy Development:Create and execute comprehensive SEO strategies tailored to Ecommerce and B2C business models to improve search engine rankings, drive organic traffic, and maximize ROI.
• Keyword Research:Conduct thorough keyword research to identify high-impact search terms and optimize product listings, landing pages, and other content for targeted keywords.
• On-Page Optimization:Implement on-page SEO best practices including meta tags, headings, internal linking, and URL structure to enhance content visibility and relevance.
• Technical SEO:Perform technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawl errors, and other technical aspects that impact search engine rankings.
• Content Optimization:Collaborate with content creators to develop SEO-friendly content strategies that drive engagement and conversions. Optimize product descriptions, blog posts, and other content for search engines.
• Link Building:Develop and execute link-building strategies to acquire high-quality backlinks that improve domain authority and search engine rankings.
• Performance Analysis:Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights on key metrics, including traffic, rankings, and conversion rates.
• Competitor Analysis:Conduct competitive analysis to identify strengths, weaknesses, and opportunities in the SEO landscape. Stay informed about industry trends and updates to ensure strategies remain current and effective.
• Collaboration:Work closely with marketing, development, and design teams to ensure SEO best practices are integrated into all aspects of the website and digital marketing initiatives.

What you will need to have

Qualifications:

• Proven experience in SEO, with a strong focus on ecommerce and B2C.
• In-depth knowledge of SEO tools and platforms Strong understanding of on-page, off-page, and technical SEO best practices.
• Experience with ecommerce platforms and B2C marketing strategies.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong communication skills with the ability to present findings and recommendations to stakeholders.
• Detail-oriented with excellent organizational and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental.
• Opportunities for professional growth and development.

Our Values

Make It Happen

We strive to deliver results with the highest impact and are committed to following through. We continuously optimise through collaboration to achieve the best collective outcomes.

Be Proactive

We seize the initiative and are always looking for continual improvement, for ourselves, our team and the cities we serve. We relish the chance for action even if it leads us outside of our normal scope.

Trust Facts Over Opinions

Our decisions are evidence-based. We assess situations fairly, wherever possible using reason and logic rather than unverified opinions.

Stay Curious

We ask questions, challenge assumptions, learn from mistakes and are ready to leave behind what we thought we knew.

Do More With Less

We understand that both time and resources are finite. We balance our priorities and think strategically about how we can maximise our impact and the return on investment.

If you are passionate about making a real-time impact and want the opportunity to play an instrumental part in our growth story, we want you riding for our team!