Product Manager - Compressor Job in Elgi Equipments Ltd

A) Role Name :

Product Manager - Global Product Management (Compressors)

B) Role Description

• Create a global product roadmap for Oil Free Portable air compressors, taking into consideration the end customer and distributor needs, industry trends, and competition insights.
• Initiate and drive product development based on product strategy and new opportunities identified.
• Provide support to the sales team by launching new products and improving existing products with Compelling Value Propositions (C-VAP) for the end customers to successfully position ELGi s products in the market.
• Be the global expert for products that are assigned to manage

C) Responsibilities

• Perform market study, application study, and competition benchmarking; utilize all available sources such as competition information, industry trends, and input from sales teams to identify new opportunities.
• Analyze business potential towards revenue targets, technical feasibility, and statutory requirements to determine the value and feasibility of the opportunity and present the business case to the leadership team

2. Product Initiation & Development

• Develop a product roadmap to initiate new products and improve existing products to get ahead of the competition, address product range gaps (if any), and ensure sustained competitiveness of the product portfolio.
• Capture Voice of Customer (VoC), competition benchmarking and work with relevant stakeholders to develop effective product specifications.
• Determine target product positioning and pricing.
• Prioritize products based on business objectives.
• Develop business case with business potential, RoI, value proposition, and business revenue targets to obtain approval for product development

3.Product Launch

• Work closely with PDO to ensure availability of technical documents, product specifications, GA & Electrical Drawings, and O&M manual for the new product launches.
• Prepare sales documents; catalogs, product flyers, pitch documents (ELGi vs Competition), and online sales tools to enable sales teams to win business.
• Prepare training content and sales collaterals for newly developed products.
• Support the marketing communications team with product value proposition and ensure it is effectively communicated and delivered to customers.
• Work with internal stakeholders to support proper launch on time for a new product

4. Product Support

• Support non-standard sales inquiries to provide engineering solutions to regional product managers/sales

5. Business Monitoring

• Monitor sales trends of new products launched and conduct a comparative study with business projected during the product initiation phase to understand the gaps (if any)
• Understand orders lost to competition on relevant products and analyze reasons to provide suitable solutions.
• Product lifecycle management
• Support in continuous improvement of product management systems and processes

D) Education Qualifications

• Graduate/Postgraduate in Mechanical or Mechatronics Engineering. MBA in marketing/sales preferred.

E) Core Skills

• Graduate/Postgraduate in Mechanical or Mechatronics Engineering. MBA in marketing/sales preferred.

  Mid-level; 15 years of overall experience with atleast 4-5 years in product management or sales of industrial products or experience in compressor product

  Strong market research and business acumen skills

  Ability to analyze and provide data-driven decisions.

  Strategic thinking

  Strong team player. Experience of working in Global teams in preferred.

  Working knowledge of compressors or any industrial machinery and their applications

  Experience in managing product lifecycle.

  Experience in engineering, business development and sales/data analysis on market or competition

  People / team Management

F) Experience

• Working knowledge of compressors or any industrial machinery and their applications
• Experience in managing product lifecycle.
• Experience in engineering, business development and sales/data analysis on market or competition

G) Travel

• 30-50%

H) Work Environment

• Work with local and global stakeholders; Work with a diverse team of professionals; Collaborate with stakeholders from various functions across organization;