Atl- Field Marketing Job in Cvent Inc

Atl- Field Marketing

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Job Summary

Job Title: Team Lead: Field Marketing

Job Band: 2B

Responsibility:

  • Create the demand generation plan with a mix of digital, social, events, webinars etc.
  • Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for regional markets e.g. Australia, Asia, Middle East, India & Africa.
  • Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA.
  • Work with sales and sales management to understand the challenges faced in the Event Management selling process and develop programs and tools to drive growth.
  • Work with marketing shared services teams to execute associated marketing initiatives and campaigns.
  • Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan.
  • Establish value propositions and create solution messaging relevant to the regional markets.
  • Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.
  • Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.

Requirements:

  • MBA degree from a reputed B-school
  • 4-6 years of marketing experience with software, SaaS-based, or technology products in the B2B space
  • Sound knowledge of content & digital marketing techniques for inbound marketing
  • Excellent stakeholder management skills to collaborate with sales, and other marketing teams.
  • Strong written and verbal communication skills a must.
  • Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint).
  • Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred.

Physical Demands Notice

Click To Go To Learning Management System

Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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