Senior Manager Brand Job in Mcnroe Consumer Products Private Limited

Senior Manager Brand

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Job Summary

The role holder will be working and developing the product portfolio through different channel mix including promotion schemes and advertisement campaign to drive the growth of the company
P& L ownership of the Brand
Product portfolio ownership drive new product development
Coordination with R& D for the product pipeline
GTM strategy
Annual brand planning & strategy development
Budgeting & budgetary control
Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
Designing & implementing advertising campaigns & promotional activities
Effective media evaluation & planning to attain maximum ROI
Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing
Co-manage brands top line along-with the CMO
Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
Build future growth segment by identifying new product segments and new target groups
Work closely with the NPD teams to drive new product launches

Preferred Profile

Post Graduate/MBA in Marketing or related field
4+years experience in handling major brands at a national level in FMCG only
In the current role should be working as Brand Managerfor last at least 1-2 yrs
Understanding of Sales, exposure to research, TV campaigns (big ticket) and understanding of working with NPD, packagingetc.

Experience Required :

Fresher

Vacancy :

2 - 4 Hires