Senior Manager Brand Job in Mcnroe Consumer Products Private Limited

• The role holder will be working and developing the product portfolio through different channel mix including promotion schemes and advertisement campaign to drive the growth of the company
• P& L ownership of the Brand
• Product portfolio ownership drive new product development
• Coordination with R& D for the product pipeline
• GTM strategy
• Annual brand planning & strategy development
• Budgeting & budgetary control
• Maintaining a high Brand Recall index & aiming for achieving the market share in the targeted category
• Designing & implementing advertising campaigns & promotional activities
• Effective media evaluation & planning to attain maximum ROI
• Responsible for the development & implementation of all ATL/BTL /Digital communication and point of sale strategy including close coordination with trade marketing
• Co-manage brands top line along-with the CMO
• Co-ordinate with the sales department to implement and monitor marketing initiatives for the brand
• Build future growth segment by identifying new product segments and new target groups
• Work closely with the NPD teams to drive new product launches

Preferred Profile

• Post Graduate/MBA in Marketing or related field
• 4+years experience in handling major brands at a national level in FMCG only
• In the current role should be working as Brand Managerfor last at least 1-2 yrs
• Understanding of Sales, exposure to research, TV campaigns (big ticket) and understanding of working with NPD, packagingetc.