Sem & Lead Generation Specialist Job in C1 India

SEM & Lead Generation Specialist

• Profile: - SEM & Lead Generation Specialist
• Experience Required: - 2 to 3 Years
• No. of Vacancies: - 1
• Location: Gurgaon

Duties and Responsibilities :

• Execute tests collect and analyze data identify trends and insights.
• Achieve maximum ROI in paid search campaigns using analysis of data.
• Track report and analyze website analytics.
• Track report and analyze PPC initiatives and campaigns.
• Effectively manage campaign expenses by staying on budget appropriately estimating monthly costs and reconciling any discrepancies that may arise.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Continually expand and optimize paid keyword discovery.
• Research and analyze competitor advertising links

Major Duties :

Content Writing

• Create original content after doing competitor analysis.
• Ideate & develop advertisement copy for social, blogs, LinkedIn campaigns, branding collaterals & landing pages.
• Develop long format content for blogs, articles, product descriptions, social media, and the company website.
• Post timely content on social media and website.
• Develop a good network over social media.
• Utilize graphics editing and media creation programs to develop prototypes and storyboards.

PPC Campaign
As per Need: Adwords,FB, LinkedIn, content marketing, webinar campaign setup, lead generation etc

• Set up and manage PPC/CPC/CPL LinkedIn.
• Maintain and monitor budget, adjust bids, impression share and other important account metrics to gain better ROI.
• Collect and analyze data, research competitors and identify trends.

Must-Have Skills

• Experience to work with B2B businesses
• Lead Generation
• Customer knowledge
• Problem-Solving
• Market Research
• Data Analysis
• Campaign setup

Certifications

• Lead Generation (Preferred)SEM marketing (Preferred)Google Ads (Preferred)PPC (Preferred)

General Expectations

• Previous experience in marketing Campaign Management.
• Experience working in a project-based environment with an emphasis on meeting deadlines.
• Comprehensive understanding of webinar processes.
• Inspire creative thinking, present new content ideas, and proactively solve problems.
• Be a strong self-starter and capable of working independently.
• Excellent time management, work ethic.