Sem Job in Xilligence

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Job Summary

SEM

We are looking for SEM Experts

  • 3-5 years of Paid Search / SEM / display / eCommerce experience
  • Completion of Google Fundamentals, Google Advanced, Bing certifications
  • Involvement in leading client relationship, contributing to strategy, and client presentations
  • Ability to master and use a 3rd party bid management platform. (DoubleClick, Kenshoo, etc.)
  • Demonstrate ability to build basic campaign structures on both engines.
  • Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
  • Accurately track and maintain budgets across campaigns and on multiple search engines
  • Provide traffic and cost estimates
  • Create campaigns that encompass multiple locations / geos and lines of business
  • Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale
  • Provide in-depth optimization suggestions based on account performance
  • Perform ad copy testing
  • Perform testing against various ad extensions
  • In-depth knowledge of AdWords and Bing features and how they can be effectively integrated into campaigns
  • Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
  • Responsibilities:

  • Become an expert in biddable paid media
  • Produce weekly/monthly reports, covering all paid media channels & performance data
  • Work collaboratively, coordinate and communicate with internal and external partners
  • Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs
  • Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook, Pinterest & other platforms
  • Conduct search ad copy & banner ad testing per best practice to drive performance improvements
  • Conduct keyword, placement & market research to make additions to new and existing campaigns
Experience Required :

3 to 5 Years

Vacancy :

2 - 4 Hires

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