Sem Job in Xilligence
Job Summary
- 3-5 years of Paid Search / SEM / display / eCommerce experience
- Completion of Google Fundamentals, Google Advanced, Bing certifications
- Involvement in leading client relationship, contributing to strategy, and client presentations
- Ability to master and use a 3rd party bid management platform. (DoubleClick, Kenshoo, etc.)
- Demonstrate ability to build basic campaign structures on both engines.
- Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
- Accurately track and maintain budgets across campaigns and on multiple search engines
- Provide traffic and cost estimates
- Create campaigns that encompass multiple locations / geos and lines of business
- Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale
- Provide in-depth optimization suggestions based on account performance
- Perform ad copy testing
- Perform testing against various ad extensions
- In-depth knowledge of AdWords and Bing features and how they can be effectively integrated into campaigns
- Ability to download data into Excel, perform VLookups, create Pivot Tables and charts.
- Become an expert in biddable paid media
- Produce weekly/monthly reports, covering all paid media channels & performance data
- Work collaboratively, coordinate and communicate with internal and external partners
- Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs
- Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook, Pinterest & other platforms
- Conduct search ad copy & banner ad testing per best practice to drive performance improvements
- Conduct keyword, placement & market research to make additions to new and existing campaigns
Responsibilities:
Experience Required :
3 to 5 Years
Vacancy :
2 - 4 Hires
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