Digital Marketing Specialist Job in Prompttech Middle East Pvt. Ltd.

Digital Marketing Specialist

Job Description:

Develop and implement a digital lead generation strategy that takes existing and new channels into account: from email marketing, social media, SEO, websites, landing pages and videos to events, PPC, and promotional initiatives.

Preferred skills :

Key Responsibilities:

• Develop paid marketing campaigns across Google, Facebook, LinkedIn and other B2B Marketing channels.
• Plan, create, manage and optimise Google Ads, Facebook Ads, Instagram Ads, YouTube Ads & LinkedIn Ads campaigns.
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
• Manage all aspects of Google Ad campaigns.
• Develop PPC strategies to increase online visibility.
• Monitor SEO for the website to identify Keyword trends.
• Do excessive Keyword research and develop and execute the SEO strategy for the websites.
• Create, Manage, Optimise and Measure campaigns on Google ads.
• Work with teams copywriters, designers, and account managers to ensure the content being published is as per the brand guidelines, is informative.
• Manage paid social campaigns with regular updates on improvement recommendations.
• Review campaign performance to find trends, adjust content, and suggest changes that drive improved performance.
• Prepare reports that give insights into the performance of the Digital Marketing campaigns and the overall channels.
• Coordinate with others in Paid Marketing to develop budgets and project paid lead volume to support Sales and Marketing goals.
• Understand product and geographic trends and present findings to peers in the Growth Marketing team.
• Work with Marketing teams to ensure proper systems are in place to utilize the full efficiency of marketing spends.

Requirements (Qualifications/Experience/Competencies)

• 2 Years of relevant experience.
• Should have handled multiple campaigns at a time.
• Excellent communication, presentation, skills.
• Ability to write compelling, clear, concise search ad copies.
• Very strong keyword research skills.
• Open to challenges, flexible handling multiple clients, self-motivated.
• Have demonstrated experience developing paid acquisition campaigns and managing advertising budgets.
• Have experience with B2B advertising on Google AdWords, Facebook Ads and LinkedIn Campaign Manager for awareness, engagement, and conversion marketing campaigns.
• Monitor evaluate social media results through deep analytics metrics Assist with general day to day administrative tasks.

Experience:

• Total work: 2 years (Preferred)