BriefCase
BriefCase

Product Marketing Specialist Job in Verloop Web

Product Marketing Specialist

Verloop Web 4+ weeks ago
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Job Summary

Verloop.io is looking for a Product Marketing Specialist who will build on product messaging that

sets the product offerings apart from others in the market and gives them a unique selling point.

You ll be responsible for presenting our products in ways that will strengthen our brand and

boost sales. Your goal will be to develop and implement the most profitable plans to position

and promote our products.


Responsibilities:


  • Deep dive into product features and functionalities and translate them to business benefits for the personas involved in the buying cycle
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Obtain insights into customers usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data
  • Have a thorough understanding of the competitive landscape and market trends
  • Own and drive the Go-to-market activities for the upcoming features/product launches
  • Innovate and identify new marketing initiatives and strategies to launch products in new geographies
  • Be the voice of the product outside the organization and voice of the customer inside the organization
  • Enabling demand generation through effective messaging, positioning, and marketing programs
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies

Requirements:

  • 2-3 years of experience as a Product Marketing Specialist or similar role
  • A prior experience with B2B tech SaaS organization is a must-have
  • Have worked on projects involving market penetration and expansion activities
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • A keen eye for detail and curiosity to know more about product and industry
Experience Required :

2 to 3 Years

Vacancy :

2 - 4 Hires

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