Performance Marketing Manager Job in The 4p Solutions

Performance Marketing Manager

The 4p Solutions 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time

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Job Summary

JD PPCExecutive

Position Identification:

Designation PPC Executive
Department Operations

Purpose of the Job:

To boost online presence in search results using Google Ads and social media to earn traffic, leads, sales, and ultimately revenue.

Principal Tasks & Responsibilities:

Technical audit (Also, inquiry form testing), Content Audit, UI/UX Audit
Business Research Study the entire website, study the social media handles, Competitor analysis, business proposition, and Industry Research
Keyword research with appropriate tools
Getting landing page design created by designers or using ready-to-use themes
All the trackable elements (CTAs) on the website need to be tracked using GTM & GA.
Create a media spending plan for clients
Set up Google Ads accounts for clients + add a budget for Google Ads
Set up & Optimize Social Media Ads accounts for clients
Write ad copies that will lead to favorable results (leads/traffic) in business goals.
Create ad campaigns according to the client s business goals & upload approved ad copies
Monitor campaigns daily Regular addition of negative keywords, Regular removal of nonperforming keywords, Budget optimization, tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend
Create a lead tracker sheet to capture leads & client feedback.
Create Monthly Performance Reports based on website traffic + keyword rankings, performance metrics, and market-related insights
Inter-Team Coordination
Trends Spotting & knowledge updating

Person Specifications:
Qualifications Bachelors (any field but IT and Comp. Sci preferred)
Skills keyword research, writing ad copies, understanding consumer pain points, data analysis.

Experience Required :

Fresher

Vacancy :

2 - 4 Hires