Performance Marketing Manager Job in The 4p Solutions
Performance Marketing Manager
The 4p Solutions
4+ weeks ago
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
JD PPCExecutive
Position Identification:
Designation PPC Executive
Department Operations
Purpose of the Job:
To boost online presence in search results using Google Ads and social media to earn traffic, leads, sales, and ultimately revenue.
Principal Tasks & Responsibilities:
- Technical audit (Also, inquiry form testing), Content Audit, UI/UX Audit
- Business Research Study the entire website, study the social media handles, Competitor analysis, business proposition, and Industry Research
- Keyword research with appropriate tools
- Getting landing page design created by designers or using ready-to-use themes
- All the trackable elements (CTAs) on the website need to be tracked using GTM & GA.
- Create a media spending plan for clients
- Set up Google Ads accounts for clients + add a budget for Google Ads
- Set up & Optimize Social Media Ads accounts for clients
- Write ad copies that will lead to favorable results (leads/traffic) in business goals.
- Create ad campaigns according to the client s business goals & upload approved ad copies
- Monitor campaigns daily Regular addition of negative keywords, Regular removal of nonperforming keywords, Budget optimization, tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend
- Create a lead tracker sheet to capture leads & client feedback.
- Create Monthly Performance Reports based on website traffic + keyword rankings, performance metrics, and market-related insights
- Inter-Team Coordination
- Trends Spotting & knowledge updating
Person Specifications:
Qualifications Bachelors (any field but IT and Comp. Sci preferred)
Skills keyword research, writing ad copies, understanding consumer pain points, data analysis.
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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