Performance Marketing Manager Job in Fitternity

Performance Marketing Manager

Fitternity 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time
Permanent

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Job Summary

Overview:

At Fitternity, marketing is about spearheading our online outreach including social media and community development. Our ideal candidate has an experience in developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Job Responsibility

Lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Creating a strategic framework to set and evaluate goals for every campaign
Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing.
Assist in drafting both creative and contextual communication for marketing activities for all social media handles, newsletters and SMS.
Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels. Measure and report performance & growth on a monthly basis

Requirements

MBA in Marketing from Tier 1 college with 0 to 2 years of experience OR Marketing professional with minimum 2 years of hands-on experience in SEM and Social Media Paid Marketing.
Excellent communication skills.
Proficient with Microsoft Excel, Google Sheets, PowerPoint, etc.
Strong analytical skills and data - driven approach towards problems.
Up to date with the latest trends and best practices in online marketing and measurement.
Flexibility to take on new roles within the marketing team.

Experience Required :

2 to 4 Years

Vacancy :

2 - 4 Hires