Database Modelling And Analysis; Assistant Manager / Manager Job in Talent Source Infoech Pvt Ltd

CLIENT is the largest mutual fund company in the United States.SKILL SET/PROFICIENCY- SAS,MATLAB,SQL,UNIX,BRIO,Datamining,Econometrics,Regression Analysis,Cluster Analysis,UNICA,Scoring Modules,DB Analytics,Campaign Analysis and Drill Down Analysis.The Database Modelling and Analytics group Clientss marketing analysis needs, including the creation of diagnostic tools, campaign measurement, and statistical modeling. The individuals will have significant data analysis responsibilities on a wide-range of projects. The position requires the ability to work independently as well as collaboratively in a data-rich environment to answer critical business questions posed by the organization. Responsible for the management of database analysis projects in support of marketing initiatives. Works closely with upper management and business partners to capture campaign goal information and determine appropriate measurement approach. Evaulates results within the context of the business problem to be solved as well as the impact to the business and makes recommendations accordingly. Communicates analytical results to non-technical audiences in clear and concise format.Project Management: Wholly manages DM analysis projects, including working with vendors and client business partners where applicable.Planning: Develops test strategy and measurement plan to meet campaign objectives as well as keep methodology in line with problem complexity and business priority. Contributes to yearly DM plans that Program Leads develop for clients.Analysis/Presentation/Communication: Provides in-depth campaign analysis for strategic DM campaigns including cross-campaign analysis as well as summary level analysis on other promo campaigns. Makes strategic recommendations for future program enhancements based on learnings. Provides analytic input to all marketing effectiveness presentations as well as for all analysis requests of the Program Leads, Client Managers and VP Database Marketing. Takes complex data issues, methodologies and analysis results and communicates/presents them to business partners in a manner that is relevant, meaningful, actionable, and understandable. Serves as CKC interface to Sr. Management on issues related to campaign analytics.Thought Leadership Provides thought leadership within the Database Marketing Analysis group including identifying and incorporating best practices to optimize direct marketing efforts including expertise on data issues that impact analysis. Databases/Tools/Data: Manages changes to the RADB/APM/IMM and other relevant databases that will be used to facilitate enhancements to standard measurements. Mentors and oversees the work of other analysts who QC the databases. Also serves as requirements expert for databases and key analytic tools utilized by the analysis group. Understands Clients internal systems, tools and data to the extent required to perform the job. Pulls information via Brio/SAS from Clientss databases in order to answer ad hoc questions regarding campaign performance.Process Improvement: Supports efforts to improve DM analytics capabilities (technical projects, process improvements, usage strategy, industry best practices). Develops templates and documents processes relevant to database marketing measurement and analysis.Personal Development: Stays abreast of industry trends and new techniques in DM measurement and reporting including training and personal timePROBLEM SOLVING: Independently designs all analytic project work plans; identifies analysis objectives and business problem to be solved. Provides recommendations for improving marketing effectivness and efficiency based on analysis results.

Minimum Requirements

Essential Computer Skillset-WINDOWS NT,UNIX,Brio,SQL,SAS,MatlabEducation and Experience-College degree and 7-12 years analytic experience in a direct marketing environment. MBA or MS / PhD with some statistics training required. Skills/Knowledge Proven leadership ability with strong client relationship skills.Ability to effectively interface with Senior ManagementStrong quantitative skills required.Excellent business judgement and ability to recognize business implications of data.Extensive experience with test design, reporting and analysis design, and measurement strategy development. Competence in database marketing techniques including familiarity with statistical methods including analytic segmentation, statistical modeling, as well as indirect measurement techniques such as Yield Loss research and pre-market testing.Must have effective oral and written skills, including use of compelling visuals to effectively communicate chanllenging or technical concepts.Computer skills (Windows NT, UNIX), programming SAS, Excel, and knowledge of charting and graphics packages desirable. SQL skills required, Brio skills a plusFinancial Services background a plusProject and time management skills with an ability to set and maitian priorities in a mulit-task environment.

BCA, M.Tech, MCA