Team Lead - Digital Marketing Job in Shrinecode Infotech

Team Lead - Digital Marketing

Job Description

Work with the content team on SEO strategy. Good knowledge of digital marketing concepts. (Linkedin, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. Candidates should be able to work on different aspects of digital marketing such as Google Adwords, Social media marketing, SEO, YouTube marketing etc. Good command of the English language and also have the ability to research for information on the internet. SEO and Digital Marketing experience is a must. Have experience using tools such as Google Tag Manager, Google Analytics, Data Studio, Keyword Planner, Google Ads & Facebook Ads.

Roles & Responsibilities:

• Devise marketing campaigns with the intent of creating leads and reaching out to correct audience.
• Will be involved in Digital Strategy for Lead Generation and Visibility Campaigns.
• Continuously assess and report on the results of campaigns and implement improvements where necessary.
• Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to and the content created is error free.
• Should be well versed with Facebook Ads Manager/ Business Manager
• Look into campaign budgeting and ensure that the campaigns are delivered within the stipulated time frame and in budget
• Point of contact between the Business Development team and Digital Marketing team to ensure smooth delivery of campaigns.
• Generating reports & analyzing account performance, PPC, ORM, Web designers, Graphic Designers, Content Writers

Experience Requirements:

• Min. 3 years of related experience in digital marketing for Google ads or Facebook ads
• Hands on experience of working on Google ads is a must. Good to have worked on Facebook ads as well.
• Strong communication skills and work ethics. Ability to work in a high performance team