Engagement Lead Job in Shiprocket

About Shiprocket:

At Shiprocket, our mission is to simplify, democratize, and enhance the e-commerce experience. We empower e-commerce sellers by providing AI-driven technology and reliable services that cover everything from conversion and order fulfillment to shipping, communication, and returns management. Our platform integrates data, workflows, and supply chains at scale, offering sellers the tools they need to deliver exceptional customer experiences.

Why Work at Shiprocket?

We are driven by a set of values that shape our culture and success. We believe in innovation under constraints, reacting swiftly with purpose, and maintaining a frugal mindset that leads to growth. At Shiprocket, honesty is key, and we thrive on direct communication. We re not a family we re a sports team, united in our pursuit of success. Above all, we obsess over our customers.

Role Overview:

We are looking for a motivated and data-driven Customer Lifecycle Marketing (CLM) Lead to join our growing team. In this role, you ll be responsible for developing and executing a comprehensive customer lifecycle marketing strategy that maximizes customer lifetime value and drives sustainable growth. By leveraging data insights, you will optimize customer journeys, create personalized experiences, and foster lasting customer relationships.

Key Responsibilities:

• Strategize & Execute: Develop and implement a comprehensive customer lifecycle marketing strategy across multiple channels (email, push notifications, in-app messages, SMS, social media).
• Automate & Optimize: Design, build, and optimize automated customer journeys through marketing automation platforms to engage customers at key touchpoints.
• Personalization: Personalize experiences for customers based on their behavior, preferences, and purchase history to drive deeper engagement.
• Experimentation: Conduct A/B testing and other experiments to refine campaigns, improve performance, and identify new opportunities for optimization.
• Data Analysis: Analyze customer data to identify valuable segments, predict churn risks, and uncover opportunities for cross-sell and upsell initiatives.
• Performance Tracking: Monitor key metrics such as customer lifetime value (CLV), churn rate, and customer acquisition cost (CAC), and report on the success of campaigns.
• Collaboration: Work closely with cross-functional teams (product, engineering, customer success) to ensure a seamless and optimized customer experience.
• Stay Updated: Keep abreast of emerging trends in customer lifecycle marketing and new technologies to continually improve strategies and tactics.

Preferred Skills & Qualifications:

• Experience: 2+ years of experience in customer lifecycle marketing, with at least 4 years of experience in growth or broader marketing roles.
• Customer Journey Expertise: Strong understanding of customer journey mapping and user experience best practices.
• Marketing Automation: Experience using marketing automation platforms to execute and optimize campaigns.
• Analytical Skills: Strong problem-solving and analytical skills, with the ability to derive actionable insights from data.
• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate and present effectively.
• Growth Mindset: Passion for learning, adapting, and continuously improving in a fast-paced environment.
• Educational Background: Bachelor s degree in Marketing, Business, or a related field.

Bonus Points:

• AI & Personalization: Experience with AI-powered personalization and recommendation engines.
• Startup Experience: Familiarity with working in a fast-paced, high-growth startup environment.