Engagement Marketing Manager Job in Payu

Role: Engagement Marketing Manager

Company: PayU Finance

Location: Bangalore/ Mumbai/Gurgaon

About PayU:

A Prosus group company

PayU is the payments and fintech business of Prosus, a global consumer internet group andone of the biggest investors in the fintech space globally, with investments totalling $700 million- to date.In India,PayUserves more than 350,000 merchants with 70+ local payment methods and is the preferred payments partner for nearly 60% of the e-commerce merchants, including all leading e-commerce companies anda majority ofairline businesses.

PayU specializes in credit products and services for emerging markets across the globe.Headquartered in Mumbai, PayU Credit India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit.PayU Credit provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI and express loans. Lead by Prashanth Ranganathan, the company has been focusing on providing innovative solutions that make access to credit convenient as well as quick.PayU India entered the alternate lending business in 2017 with LazyPay, its buy-now-pay-later offering to provide consumers with convenient checkout options. It emerged as one of the most popular payment methods across 300+ renowned merchants in its network like Swiggy, Zomato, Samsung, Dunzo, GoAir, amongst others.Recently the company launched LazyPay Credit Shield an end to end digital lending features that help its users to be mindful of their financial health and credit score and automates the entire process of disbursal.Riding on the success of the offering in 2018, PayU received RBIs approval to operate as an NBFC in 2018.PayU acquired a stake in PaySense in January 2020 to accelerate its vision for credit in India and leverage AI & ML to build a full-stack digital lending platform in India.PayU in its next phase of growth is developing a full regional fintech ecosystem providing multiple digital financial services in one integrated experience.

Job responsibilities:

• Develop a full funnel marketing strategy with a strong focus on retention and loyalty across digital channels (email, paid, SEO, etc.)
• Create scalable strategies and systems for content personalization
• Own the on-boarding of new CRM systems to manage referral and loyalty programs
• Work closely with product team to identify new opportunities to boost user engagement and retention

• Establish a strong understanding of the interests and behaviors of our customer segments to build a foundation of user insights to produce actionable recommendations for growing engagement within each segment
• Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics
• Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy
• Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys

• Leverage analytics tools such as SEMrush, Google Search Console, Lookr, and A/B Testing platforms to measure impact of content efforts and diagnose opportunities for optimization.
• Understand user pain points specific to Social Media and develop a user-first experience through skilled analysis to address consumer needs.
• Partner with Content, Strategy, and other core marketing functions to collaborate on end-to-end user acquisition strategy.
• Drive execution and delivery of initiatives. Consistently HBML: Hypothesize, Build, Measure, Learn.
• Strong influencer and executioner, with the ability to translate recommendations into results.

Requirements to be successful in this role:

• 6+ years of work experience in lifecycle, email, or growth marketing at a high growth consumer brand preferably in Fintech industry
• Relevant marketing experience leading multi-channel Engagement and Brand Loyalty programs
• Experience leveraging a complex marketing automation / email marketing platforms
• Strong analytics background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings
• Great excellent written and verbal communication skills
• Strong results orientation, proven record performing to aggressive growth targets
  Bachelors degree required, MBA is a plus