Engagement Marketing Manager Job in Amazon

DESCRIPTION

Engagement Marketing Manager, Amazon Music

The Amazon Music team is seeking an exceptionally talented Sr. Engagement Marketing Manager to lead Lifecycle Marketing, to manage and execute programs that nurture and drive engagement across our existing customers. Were looking for someone whos excited about getting in early and rolling up their sleeves to help shape the experience of discovering and enjoying Amazon Prime Music. You will flex both your analytical skills and your creative muscles: you should be as comfortable with the marketing science as you are with the marketing art, demonstrating your ability to appropriately use one to inform the other.

As a Sr. engagement marketing Manager, you will be responsible for designing strategic, customer-facing programs to achieve engagement and retention goals. Leveraging deep domain and competitive landscape understanding, you will help shape and evangelize customer segmentation, create complex experiment frameworks, analyze results, and structure programs covering a wide variety of customer-facing channels and touch points (paid, earned, and owned online and offline channels). You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analyzing traffic data, and solving problems). This role will help shape the business life cycle marketing strategy, owning the testing and development of campaigns and scalable programs. This role is inherently cross-functional and highly visible, working closely with stakeholders and earning trust at all levels to be the voice of the Music customer to drive engagement, retention, and winback of the Amazon Music customers. This role will be based on Amazon Mumbai location.

Key Responsibilities:
Own life cycle marketing strategies including vision, goals, and roadmap across channel planning to execute
Generate deep insights about customers at each stage in their relationship with our music service, inventing new ways to delight and introduce/engage music listeners to content
Ownership of outbound channels and marketing programs via these, including conceptualizing, building, executing and analyzing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization
Increase awareness of Amazon Music by developing and iterating on customer segmentation, designing innovative marketing tactics and understanding the end-to-end life cycle funnel and attribution metrics to shape marketing and messaging
Partner with product and technology teams to build a roadmap and execute projects that lead to increased engagement from active customers as well as lapsed customers.
Liaise with international teams to benchmark, leverage and share best practices and testing plans and serve as a model for existing international markets and vice versa
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Experience influencing multiple stakeholders and leading cross functional teams (Product Managers, Analysts, Merchandisers, and other Marketers)
Stellar problem solving and issue resolution skills with the ability to work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition and assess the efficacy of marketing programs
Partner with technology and growth teams to enable increased automation of across tools, targeting, reporting and channel platform strategies across channels

BASIC QUALIFICATIONS

Masters degree
8+ years of relevant work experience in online marketing, marketing communications, product management, and/or consumer products and services
Proven track-record of managing and delivering life cycle programs identifying customer actions and conversions for each stage and achieving those KPIs
Experience managing engagement and retention focused programs across diverse Amazon owned channels; Use of web analytics including clickstream metrics to evaluate online customer behavior, expertise in A/B testing and optimizations
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
Strong data management skills Excel; experience with SQL strongly desired.
Strong verbal and written communication skills
High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others
Think big and rethink how to better serve our customers

PREFERRED QUALIFICATIONS

Demonstrated creativity and judgment to develop solutions based on customer segmentation and ever evolving landscape and usage patterns
Intuition for customer communication voice; adept at marketing copywriting and design aesthetics
Experience working in the music industry including a knowledge of current trends and history in music, the music industry, and digital music
Thought leader with a solid understanding of the key business drivers and customer dynamics in the digital media, commerce, advertising, mobile, and high-tech industries