Crm Manager Job in Payu

Role: CRM Manager

Company: PayU Finance

Location: Bangalore/ Mumbai/Gurgaon

About PayU:

A Prosus group company

PayU is the payments and fintech business of Prosus, a global consumer internet group andone of the biggest investors in the fintech space globally, with investments totalling $700 million- to date.In India,PayUserves more than 350,000 merchants with 70+ local payment methods and is the preferred payments partner for nearly 60% of the e-commerce merchants, including all leading e-commerce companies anda majority ofairline businesses.

PayU specializes in credit products and services for emerging markets across the globe.Headquartered in Mumbai, PayU Credit India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit.PayU Credit provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI and express loans. Lead by Prashanth Ranganathan, the company has been focusing on providing innovative solutions that make access to credit convenient as well as quick.PayU India entered the alternate lending business in 2017 with LazyPay, its buy-now-pay-later offering to provide consumers with convenient checkout options. It emerged as one of the most popular payment methods across 300+ renowned merchants in its network like Swiggy, Zomato, Samsung, Dunzo, GoAir, amongst others.Recently the company launched LazyPay Credit Shield an end to end digital lending features that help its users to be mindful of their financial health and credit score and automates the entire process of disbursal.Riding on the success of the offering in 2018, PayU received RBIs approval to operate as an NBFC in 2018.PayU acquired a stake in PaySense in January 2020 to accelerate its vision for credit in India and leverage AI & ML to build a full-stack digital lending platform in India.PayU in its next phase of growth is developing a full regional fintech ecosystem providing multiple digital financial services in one integrated experience.

Job responsibilities:

• The person would be the owner of the relationship with the customer across all channels like PUSH, SMS, Email, journeys, bots etc
• Manage the setup and execution of all paid digital marketing campaigns across all digital channels including but not limited to Search, Display, Video, Affiliate, Partner networks, Paid Social, SMS, E-mail and in-app push notifications for PayU consumer business
• Measure and constantly optimize paid marketing campaigns using tools such as Google Analytics, Firebase, AppsFlyer, Clevertap and any other vendor specific dashboard as maybe required from time to time
• Manage campaign budgets in-line with business growth thereby ensuring efficacy in ROI
• Collaborate with marketing and product teams to maintain a consistent brand voice across CRM campaigns
• Create audience segments based on their profiles, behavior by leveraging standardized tools, models & set goals for each segment.
• Work collaboratively with the copywriters, designers, and our tech team to plan execute and improve CRM campaigns
• Setup and maintain CRM customer lists such as opt-outs, opt-ins, unsubscribe, privacy preferences etc
• Make and present periodical reports to management on campaigns/activities completed with KPIs achieved and plans for upcoming campaigns in-line with overall strategy
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Adhere to the internal policies and procedures

Requirements to be successful in this role:

• 1-3 years of relevant experience with CRM, preferably a SaaS product.
• Deep understanding of CRM tools like Mixpanel/MoEngage/CleverTap or similar.
• Knowledge of HTML/CSS.
• Knowledge of email design with a creative eye is a big plus.
• Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc
• Technical understanding of deliverability challenges for email and push notifications.
• Comfortable with handling large data sets in excel
• Strong analytics skills to understand and optimize the performance of the campaign