Senior Manager, Crm Job in Phonepe
Senior Manager, Crm
Phonepe
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Job Summary
- Customer Relationship Management across all the channels & touch points in the user's lifecycle to increase engagement, cross sell new products & generate incremental revenue.
- First principle framework for LTV maximization while maintaining user engagement & control fatigue. Back all recommendations with data.
- Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
- Work with data science, product, engineering & business teams to drive new features & framework implementation.
- Own the firm s communication strategy
- Manage the team that creates and executes campaigns using channels such as PNs, Email, SMS, WhatsApp, In-app widgets, HomePage interventions etc.
- Monitor and report campaign performance and key success metrics.
- Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
- Coordinate with internal stakeholders for templates, creatives, and business approvals.
- Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.
Experience Required :
Minimum 4 Years
Vacancy :
2 - 4 Hires
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