Digital Marketing Team Lead Job in Moon Technolabs Pvt. Ltd.

Skills

• 4+ years' experience in B2B digital marketing and advertising
• Excellent grasp of social media and website metrics and best practices
• Demonstrable experience with email marketing, lead generation and SEO
• Advanced knowledge of HTML and CSS required
• Ability to do result-driven Data Analysis
• Ability to implement & measure Search Engine Marketing
• Having skills with latest Digital Marketing Technology Tools and platform
• Having skills in SEO tools e.g. SEMRush, ahref, Screaming Frog
• Knowing right implementation of Content Marketing
• Ability to adeptly use Mobile Marketing to target right audience

Requirements

• SEO
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Creating strategies to increase online traffic to the organization's website
• Improving the user experience on the company's website(Includes design, content and usability)
• Coordinate with advertising and media experts to improve marketing results.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Provide thought leadership and perspective for adoption where appropriate
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Monitor and evaluate search results and search performance across the major search channels
• Manage monthly budget, report on ROI and provide results of multivariate tests
• ASO
• Conception and implementation of App Store Optimization strategy in the U.S. and Europe.
• Driving organic downloads for various mobile apps.
• Setup an ASO strategy to optimize and improve App Store conversion rates.
• Keyword optimization for Google Play and iTunes.
• Planning and execution of A/B-tests.
• Conducting research on competitors and their activities.
• Working knowledge of Appannie, Appsflyer tools
• Monitoring and reporting ranking development on a weekly and monthly basis.