Customer Insight (Urgent) Job in Mancer Consulting Services

Specific Responsibilities Develop and interpret statistical models for targeted acquisition, retention, cross-sell, customer lifetime value or behavioral segmentation models using predictive modeling techniques that include linear and logistic regression, cluster analysis, neural nets and other statistical techniques. Customer Segmentation (behavioral and value based) Customer Profiling, Scoring, Customer Equity and Lifetime Value Modeling Acquisition models prospect targeting, prospect potential value, product positioning, key influencers, product awareness Retention models loyalty, store choice, customer service, satisfaction, propensity to churn, attrition models Cross-selling models product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference. Real-Time Analytics real-time scoring and offer generation models, assessing customer behavior over time for marketing event triggers to support automated marketing programs Optimization Analytics pricing and promotion optimization models

Minimum Requirements

Understanding of analytical CRM and experience in the analytical marketing methodology and data mining Experienced in the analysis of marketing databases using SAS, SPSS, or KXEN or another statistical modeling tool Understand SQL; experience with SQL a plus Demonstrate a proven practice of project management discipline; project management skills a plus; Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people Degree in Marketing, Operations Research, Mathematics, Statistics, or Computer Science with an emphasis in statistics; advanced degree a plus Ability to derive insight from large amounts of data from diverse sources Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics Ability to work on multiple projects and set priorities Other Requirements: Attended IIT, Regional Engineering College, BITS, Top-Tier Local Engineering College, IIM, Top-Tier Local Management School or science colleges Must be willing to travel 100%. Must understand consulting lifestyle - providing directions, preparing strategy/approach points of view, doing tool/analytical comparisons and asset development work Should be comfortable learning new software tools needs to be a fast learner.

B.Tech/B.E., M.Sc, MBA/PGDM