Digital Marketing Manager Job in Lexplosion Solutions Private Limited

Location:Mumbai, Bangalore, Kolkata

Job Description:

We are looking to fill a position for Digital Marketing Manager to enhance the online reputation of the company. The candidate will be responsible for increasing the brand awareness of the company, initiating, implementing and measuring the success of B2B digital marketing campaigns and assist in increasing lead/demand generation of company products. Candidate will also be required to drive the positioning and messaging of company products.

Looking for candidates with 5-7 years experience in B2B marketing, with a working knowledge of compliance and legal processes and hands-on experience in driving marketing initiatives to meet the above goals.

Key Duties & Responsibilities-

• Sell the Lexplosion value proposition clearly & effectively to identified target audiences
• To implement/optimize marketing automation and efficient, measurable lead nurturing processes
• Conceptualize, strategize and drive result-oriented digital marketing campaigns (including organic and paid) for our target audience across products, through SEO/SMO, email campaigns, website enhancements, in-app campaigns, videos, blogs, webinars etc.
• Conceptualize and oversee the creation of a rich content calendar with aim to attract target audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, social media posts, infographics, etc.). Optimizing content for search engines, social media pages to increase lead generation. Candidate will need to coordinate with internal content and media teams to achieve this.
• Assist in creation of sales content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world
• Become custodian of company digital properties including websites, collaterals, social media pages, presentations, case-studies, etc.
• Work with internal teams to manage and improve organic search ranks and goal-setting based on clickthrough rates, traffic, and conversions
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Explore new ways to engage and identify new social networks to reach our target buyers
• Establish required analytics and KPIs to understand
  • how our inbound marketing activity turns into customers, and continually refine our process to convert customers
  • understanding of how they engage with different types of campaigns
• Track, measure, and analyze all initiatives to report on conversion rates, campaign success, expenses, ROI and other required metrics and suggest improvement for future initiatives

Qualifications

• Graduate with 5+ years, hands-on experience working in B2B marketing at reputed organisations.

Core Competencies

• Clear and articulate communication skills
• Ability to gather and interpret data in order to generate traffic, convert visitors into leads, and then nurture them and provide reports on all OKRs and KPIs
• Experience and proficiency in using marketing automation and social media software
• Passion for being up-to-date on latest digital marketing trends and best practices
• Excellent organizational skills to work independently and manage projects with many moving parts

What we offer

• Growth and leadership opportunities within the organization
• Work with latest tools and technologies
• Opportunity to be a player in the LegalTech and Regulatory compliance market
• Opportunity to learn and participate in digital marketing and SaaS sales
• Opportunity to work directly with CXO and senior management of the top companies in the country.

Contact Person:

Suchandra Pal

Apply method:

Apply here or through email (suchandra.pal@lexplosion.in)