Digital Marketing Job in Knowledge Ridge

Report To: Head of Marketing

Qualification: Graduate with relevant Digital Marketing Course

Experience: 2 to 3 years

Responsibilities & Duties:

• Create and develop marketing plans to drive membership growth and manage membership data and analytics
• Social Media Optimization: Manage and grow groups on Linkedin, Facebook, twitter and other networks
• Create and Run Email Marketing Campaigns for Leads a well as Industry Outreach.
• Develop marketing initiatives through site improvements; conducting A/B tests of e-marketing efforts, development and deployment of Newsletters
• Work with SEO to monitor and continually improve organic and paid search results campaigns with a special focus on external linking
• Manage all site analytics and closely measuring the performance of site activity, promotions and usability
• Build and execute marketing campaigns to our sponsors using both CRM and Excel based systems for targeted and effective marketing communication
• Build strategic partnerships with industry associations, lobby groups, publications, industry media blogs and other
• Create, edit and maintain event webpagesin Wordpress CMS. Ensuring that web content, and online elements are continually evaluated, updated and enhanced.

• Strategize with the team to develop content strategies targeting both internal and external stakeholders

• Database Management: Manage the opt-in database using our internal CRM system

Professional Skills:

• Candidates with subscription marketing experience (to online or print publications) AND/OR Event Marketing experience AND/OR Experience in working with Consulting Firms are strongly preferred
• 2 to 3 years of experience in digital / online marketing strategies and tactics Both INBOUND & OUTBOUND
• Experience building external marketing partnerships with Industry/Trade associations, Publications, Media Houses, Lobby Groups etc
• 2 to 3 years of social media marketing experience with strong background in LinkedIn Marketing
• At least basic level experience with HTML for both Website management and Email mailers
• Basic experience in Email Marketing Automation tools like MailChimp, Amazon SES etc
• Intermediate experience with Google Analytics, PPM and SEO Strategies
• Experience in using Marketing Automation tools like HubSpot, Buffer or any others.
• Should have an eye for marketing collaterals designs for Emailers, Linkedin Posts, Brochures and Webinar/Conference/Events Agendas

• CRM and/or enterprise software experience is desirable
• Experience of using a content management system (CMS)
• Working knowledge of web interface design and multimedia
• Outstanding writing and editing skills
• Proven ability in the creation and execution of quality email and online campaigns
• Understanding of the online environment and evolving web tools used to improve online marketing efforts
• Ability to write press releases and distribute them for maximum impact. It would also be desirable to be able to identify PR opportunities with clients.
• Practical experience of using PPC tools like Google Adwords and LinkedIn advertising
• Strong commercial focus with an ability to identify opportunities beyond the obvious
• Demonstrable enthusiasm for digital and keeping up to date with new trends, technologies and opportunities
• Excellent communication skills (written and verbal) with the ability to build relationships quickly
• Passionate about analyzing results and motivated by driving success in the form of revenue and profit