Sfmc Campaign Specialist Job in International Business Machines(ibm)

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Introduction

Embarking on a career in IBM Consulting means building long-term relationships and collaborating closely with clients worldwide. In this role, you ll be part of IBM BPO, a key arm of our consulting division that drives digital transformation through agile methodologies, process mining, and AI-powered workflows.

You ll partner with visionaries from diverse industries, shaping the hybrid cloud and AI journey for some of the world s most innovative and influential organizations. With our extensive partner network and powerful technology platforms, including IBM Software and Red Hat, you ll help clients create lasting change, making a tangible impact on their business success.

At IBM, we foster a culture of curiosity and continuous learning, where you are encouraged to challenge the norm, explore creative solutions, and make groundbreaking contributions. Supported by a team of mentors, you ll enjoy opportunities for career growth and development, while leveraging your unique skills and experiences to drive meaningful change across industries.

Your Role and Responsibilities

As a Marketing Automation Specialist, you will be responsible for setting up, configuring, and optimizing marketing campaigns across multiple platforms. You ll collaborate with the marketing team to ensure that campaigns are executed flawlessly and deliver measurable results.

Your core responsibilities will include:

• Configuring and setting up marketing campaigns across various platforms, ensuring campaigns are implemented accurately and efficiently.
• Collaborating with marketing teams to gather campaign objectives, understand requirements, and define target audiences for each campaign.
• Using marketing automation tools to deploy email campaigns, landing pages, and workflows to reach and engage your audience.
• Implementing tracking parameters to measure campaign performance and analyze results to optimize ongoing initiatives.
• Conducting quality assurance checks to ensure campaigns run smoothly and addressing any issues that arise during execution.
• Partnering with cross-functional teams to integrate campaign systems with CRM and analytics tools, ensuring data flows seamlessly across platforms.
• Continuously optimizing campaign processes for greater efficiency and effectiveness.
• Keeping up to date with platform updates and best practices for marketing campaign setup and execution.
• Providing training and support to marketing teams on tools, processes, and best practices for campaign setup.

Required Technical and Professional Expertise

To succeed in this role, you will need:

• Proficiency in marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud.
• A strong understanding of campaign setup processes and best practices for deploying digital marketing campaigns.
• Experience configuring and deploying email campaigns, landing pages, and marketing workflows.
• Familiarity with CRM systems and their integration with marketing platforms to ensure cohesive data management.
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Ability to use analytics tools to track campaign performance and provide insights for optimization.
• Strong communication and collaboration skills, especially when working with marketing teams to align on goals and deliverables.
• Proven problem-solving skills to troubleshoot and resolve setup and deployment issues.
• Solid understanding of segmentation and targeting strategies to optimize campaign effectiveness.

Preferred Technical and Professional Expertise

While not mandatory, the following skills and experience will give you an edge:

• Certifications in relevant marketing automation platforms (e.g., Marketo Certified Expert, HubSpot Inbound Marketing).
• Familiarity with HTML/CSS for basic troubleshooting and customization of landing pages and email templates.
• Experience with A/B testing methodologies for optimizing campaign elements such as subject lines, copy, and CTAs.
• Knowledge of API integrations for connecting marketing automation tools with other platforms to exchange data seamlessly.
• Exposure to advanced campaign features such as personalization, dynamic content, and targeted messaging.
• Understanding of compliance and regulatory considerations in digital marketing, such as GDPR and CAN-SPAM.
• A commitment to continuous learning and staying updated on the latest marketing technology trends.
• Experience using project management tools to coordinate and track campaign workflows and deliverables.