Sfmc Lead - Er Job in Altimetrik India Pvt Ltd

Responsibilities

Manage multiple SFMC business units

Collaborate with cross functional business teams to develop technical solutions utilizing SFMC tools: Journey Builder, Data Extensions, Automation Studio, Content Builder, Mobile Studio, Audience Builder, Interaction Studio, Datorama

Guide and mentor other SFMC Engineers

Platform Support

o Lead discussions on how to improve devOps

o Monitor automation and journey failure alerts and resolve failures

o Be aware of product release and how that impacts our business

Data Development

o Map data across multiple data sources, driving standardization and creating workflows that support personalization in customer communications

o Creating queries/joining tables, Automations, data modeling, integrations

o Monitor Automations and investigate when issues arise

o Creating and managing data extensions

o Managing Publication Lists (ie creating new Publication list for a new program)

o Conducting data audits, cleansing

Custom Development

o Designing and implementing API integration services

o Designing and implementing cloud pages

o Edit HTML modules/templates

Admin

Create roles, manage user permissions

Manage SSO

Manage SFMC sFTP access, key management, subdomain, SSL Certs

Declarative

Creating and segmenting audiences

Building email and push journeys

Managing Reply Mail Management and Send Profile Management

Expect individual to work independently on projects with minimal support on solution design and implementation.

Qualifications

Total Years of experience: 8+

5+ years experience working on the Salesforce Marketing Cloud

Experience in guiding and mentoring junior engineers

Experience in supporting delivery of high-volume email campaigns is preferred

Proficient in AMP Script

Working experience in JavaScript, HTML, CSS, Cloud pages

Experience in SFMC data integrations: cloud connector, data extensions, integration with external systems (via APIs)

Experienced in managing outages, customer escalations, crisis management, and other similar circumstances.

Familiarity with agile software delivery

Experience in reporting and analytics using Datorama is a plus

Experience with design/implement solutions in Interaction Studio (Evergage) is a plus

Salesforce Marketing Cloud Admin certification is a plus

Salesforce Marketing Cloud Email Specialist certification is a plus

Salesforce Marketing Cloud Developer certification is a plus

Salesforce Marketing Cloud Consultant certification is a plus