Head - Performance Marketing Job in Happay

About us

Happay is a next generation corporate spend management platform, with a vision to provide one single dashboard to spend, track and control 100 pc of business spends. The company uniquely combines expense management, corporate cards and corporate travel booking in one platform. Happay is a leader in the space in India with 6000+ customer, processing $1bn+ payment volumes, 30Mn expenses and 3 Mn Expense reports annually. Some of the key customers include TATA group, PwC, Maruti, OYO, Byju's, Udaan and 100s of large enterprise customers.

Happay is gearing up to scale fast. Together with CRED, we will be expanding product lines, customer segments and geographies. There are exciting SCALE UP and ZERO to ONE opportunities and we are building the team which will scale with us. Come join the growth journey !

Role Definition:

ROLE : Head - Performance Marketing

LOCATION : Bangalore

YEARS OF EXPERIENCE: 6+ yrs

Happay has acquired marquee Enterprise customers and has built a trustworthy brand amongst CFOs and CIOs in India. We are now setting ourself up to scale faster. Marketing plays the key role in bringing in non-linear growth in customer acquisition.

The performance marketing head will own the end to end marketing campaigns (paid/organic/email), the brand and funnel building activities. The marketing leader will be building their team, setup and scale acquisition engines.

Requirements:
• Experienced as Head - Digital / performance marketing OR Demand Gen head for min 2 years in a B2B SaaS startup
• Hands-on expertise of working directly on various digital marketing platforms such as LinkedIn Ads
• Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability
• Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.
• Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same to stakeholders

Job Role:
• Execute full funnel digital marketing campaigns for new customer acquisition
• Work on defining the campaign strategy, bidding, budgeting, ad creation, optimization and reporting of the key metrics
• Strong execution understanding of SEM, Display, Social media channels with experience in handling big accounts / budgets
• Work closely with BI / analytics team on user segmentation to improve the marketing ROI and scaling user acquisition