Performance Marketing Manager (ielts) Job in Leap Finance Inc

About the Role:

We are looking for an Manager- Performance Marketing | Digital Marketing | Growth Marketing

The charter for this role will include:

Responsible for planning, executing and maintaining performance marketing campaigns across channels - Google SEM, Display, YT & UAC for both app and web funnels.

Track the funnel performance and take steps proactively to fix leakages & breakages on a day to day basis.

Work and coordinate with cross functional teams across domains to lead and close marketing initiatives.

Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with a implement, test, and measure mind-set.

Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over.

Work and coordinate with the Creative team to ensure smooth execution of campaigns.

Ideal Persona:

Performance marketing experience of 3-6 years in high growth internet startups or agencies.

In depth knowledge of Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels.

A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)

A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be a plus.

Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross-functionally.

What is Leap?

We are building this and this and this

In short we are building the platform to drive global careers for millennials from emerging economies
We work at the exciting intersection of the 2 hottest trends around - edtech & fintech!
And we love that we succeed as a business while powering the dreams of talented students!

How far along are we?

We are the leaders in our space by a mile!

We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Read the latest fundraise news here

Who are we as people?

We have a lean, rockstar team.
We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company.
We hire slowly and deliberately

You can meet our founders here -> Arnav Kumar and Vaibhav Singh
Arnav tweetshere

What will you be doing?

We are now building our leadership team and would love to engage
This is a great time to join the rocketship and participate in the upside -

Broadly,

• You will have tearing-your-hair level complex & challenging problems to solve

• With massive upside if you solve them

• In a super fast paced environment that will challenge you

• With enough resources to play offense

• And mentorship from the founding team