BriefCase
BriefCase

Performance Marketing Associate Job in Leap Finance Inc

Performance Marketing Associate

Leap Finance Inc 4+ weeks ago
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Job Summary

Responsibilities:

  • Responsible for planning, executing and maintaining performance marketing campaigns across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
  • Track the funnel performance and take steps proactively to fix leakages & breakages on a day to day basis.
  • Work and coordinate with cross functional teams across domains to lead and close marketing initiatives.
  • Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with a implement, test, and measure mind-set.
  • Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over. 6. Work and coordinate with the Creative team to ensure smooth execution of campaigns.


What we're looking for:

  • Performance marketing experience of 2-4 years in high growth internet startups or agencies.
  • In depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels.
  • A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)
  • A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be a plus.
  • Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross-functionally.

Why is this a great opportunity for the right candidate:

  • Right to win - The founding team knows the business & its secrets inside out

  • Backed by marquee global investors

  • There is no glass ceiling for this role that limits your growth

  • Full ownership & autonomy - own the culture
Experience Required :

2 to 4 Years

Vacancy :

2 - 4 Hires

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