Demand Generation Specialist Job in Gurucul
Demand Generation Specialist
- Pune, Pune Division, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Demand Generation Specialist
Are you excited about using multiple channels to generate qualified leads for sales? Do you live for results?
Gurucul is looking for a Demand Generation Specialistwith strength in conversion optimization, digital content development, inbound marketing, Account Based Marketing (ABM), email marketing and audience segmentation, who is eager to be a part of a growing cybersecurity organization and innovative global team.
You will be accountable for the strategy, development, and execution of demand generation programs to drive awareness and demand for the company s products and services. Through online and offline campaigns, you will directly impact the company s revenue goals. You are marketing savvy, a hard worker with strong social skills, an excellent aesthetic, and the ability to prioritize and multitask.
Specific responsibilities will include:
- Drive integrated digital marketing campaigns
- Develop, implement, and own Account-Based Marketing (ABM) programs
- Develop, manage, and refine the email strategy and lead nurturing programs to span the buyer s journey
- Create nurture programs to move leads through the funnel to a sales-ready state
- Work closely with our BDR team to optimize inbound lead generation efforts
- Make data-driven decisions to optimize campaigns and audience journeys while exceeding KPIs
- Monitor, analyze and optimize all marketing campaigns and programs
- Drive A/B testing and optimization into all aspects of our marketing
- Provide recommendations for marketing strategy and tactics based on testing and analysis
- Collaborate with cross functional teams to understand how campaigns are performing and build assets that will drive interest and engagement across the customer lifecycle
- Support the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources
- Maintain a deep understanding of positioning, key value propositions and messaging
- Partner with vendors to maximize demand generation programs
- Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues, and other experts; communicate and share best practices
Skills:
- Ability to think and act strategically
- Proven track record using data to inform future decisions and segmentation
- Solid organizational skills, including prioritization and time management
- Experience with a B2B, SaaS company
- Team player with a can-do attitude that can hold yourself and others accountable
Qualifications
- Bachelor s Degree in Marketing
- 3+ years of experience in marketing
- Experience in cybersecurity or related industry is preferred
- Proficient in marketing automation platforms and buyer intent data (Salesforce, Pardot/Marketo, Bombora)
- Knowledge of various marketing channels and best practices
- Understanding of attribution and demand generation techniques
- Project management skills
- Adaptable to an ever-changing, fast-paced environment while manage multiple projects at once with minimum supervision
Job Type:
- Full-time
Salary:
- DOE
Experience:
- Marketing: 3+ years (Required)
Education:
- Bachelor s (Required)
SUBMISSION INSTRUCTIONS:
Submit resume/CV tojobs@gurucul.comfor consideration.
Apply
Fresher
2 - 4 Hires