Demand Generation Specialist Job in Gurucul

Demand Generation Specialist

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Job Summary

Demand Generation Specialist

Are you excited about using multiple channels to generate qualified leads for sales? Do you live for results?

Gurucul is looking for a Demand Generation Specialistwith strength in conversion optimization, digital content development, inbound marketing, Account Based Marketing (ABM), email marketing and audience segmentation, who is eager to be a part of a growing cybersecurity organization and innovative global team.

You will be accountable for the strategy, development, and execution of demand generation programs to drive awareness and demand for the company s products and services. Through online and offline campaigns, you will directly impact the company s revenue goals. You are marketing savvy, a hard worker with strong social skills, an excellent aesthetic, and the ability to prioritize and multitask.

Specific responsibilities will include:

  • Drive integrated digital marketing campaigns
  • Develop, implement, and own Account-Based Marketing (ABM) programs
  • Develop, manage, and refine the email strategy and lead nurturing programs to span the buyer s journey
  • Create nurture programs to move leads through the funnel to a sales-ready state
  • Work closely with our BDR team to optimize inbound lead generation efforts
  • Make data-driven decisions to optimize campaigns and audience journeys while exceeding KPIs
  • Monitor, analyze and optimize all marketing campaigns and programs
  • Drive A/B testing and optimization into all aspects of our marketing
  • Provide recommendations for marketing strategy and tactics based on testing and analysis
  • Collaborate with cross functional teams to understand how campaigns are performing and build assets that will drive interest and engagement across the customer lifecycle
  • Support the development of content required for campaign deliverables (white papers, success stories, Web pages, etc.) through internal and/or agency resources
  • Maintain a deep understanding of positioning, key value propositions and messaging
  • Partner with vendors to maximize demand generation programs
  • Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues, and other experts; communicate and share best practices

Skills:

  • Ability to think and act strategically
  • Proven track record using data to inform future decisions and segmentation
  • Solid organizational skills, including prioritization and time management
  • Experience with a B2B, SaaS company
  • Team player with a can-do attitude that can hold yourself and others accountable

Qualifications

  • Bachelor s Degree in Marketing
  • 3+ years of experience in marketing
  • Experience in cybersecurity or related industry is preferred
  • Proficient in marketing automation platforms and buyer intent data (Salesforce, Pardot/Marketo, Bombora)
  • Knowledge of various marketing channels and best practices
  • Understanding of attribution and demand generation techniques
  • Project management skills
  • Adaptable to an ever-changing, fast-paced environment while manage multiple projects at once with minimum supervision

Job Type:

  • Full-time

Salary:

  • DOE

Experience:

  • Marketing: 3+ years (Required)

Education:

  • Bachelor s (Required)

SUBMISSION INSTRUCTIONS:

Submit resume/CV tojobs@gurucul.comfor consideration.

Apply

Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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