Product Marketer - Retail Business Job in Gofrugal Technologies Pvt Ltd
Product Marketer - Retail Business
Gofrugal Technologies Pvt Ltd
4+ weeks ago
- Chennai, Tamil Nadu
- Not Disclosed
- Full-time
Job Summary
" Hands on experience based selling, daily interaction with minimum 20-30 customers or prospects for pilot launches Define customer personas and segment them. Creating 30 second elevator pitch/stories for each product and customer segment Derive value prepositions by creating testimonials, case-studies and building the social reviews Prepare help videos and documents for internal team to get coached Increasing the product adoption with existing users by consistently monitoring the usage analytics. Reduce the churn rate of users by improving the overall experience of the product Drive competitive intelligence from the market by studying competitor features, pricing to help sales with counter strategy and ensure competition features are covered in product road map Work with engineering and product teams from product fitment, design and new launches Give continuous market feedback to product teams on new features and create product road map through collaborative decision-making Identify and improve the experience on all the touch points of the customer journey Own the product positioning and messaging Create compelling content based on market research to build brand followers . Own complete content management for your brand including web pages, blogs, newsletters, EDM, video, flyers and PR marketing Reduce the sales cycle time and increase life-time value of customers by communicating the value proposition to sales / partner teams
You think content can be created without doing primary market research of interacting with users You are an individual rock star performer and not a team player. You cannot collaborate with intense engagement with right people at right time for the right solution You need someone to follow up on your work and not a good self-learner and find it difficult to go extra mile You do not enjoy continuous feedback and learning You feel like a victim in every challenge raised by customers or partners You love blaming others instead of seeking help to get the job done when it matters You are afraid to raise challenges at work even if it's your senior You feel daily stand-ups, weekly reviews and course correction are too much pressure You just want a 9 to 5 job "
Roles and responsibilities:
Understanding the retail industry with market visits
Be a master of the product
Own the product pricing and market release
Create an eco-system of happy & profitable customers
You will not fit in the role if
Experience Required :
Fresher
Vacancy :
2 - 4 Hires
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