Product Marketer - Restaurant, F&b Business Job in Gofrugal Technologies Pvt Ltd

Product Marketer - Restaurant, F&b Business

Gofrugal Technologies Pvt Ltd 4+ weeks ago

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Job Summary

Roles and responsibilities:

Understanding the F&B industry with market visits

Hands on experience based selling, daily interaction with minimum 20-30 customers or prospects for pilot launches
Define customer personas and segment them. Creating 30 second elevator pitch/stories for each product and customer segment
Derive value prepositions by creating testimonials, case-studies and building the social reviews

Be a master of the product

Prepare help videos and documents for internal team to get coached
Increasing the product adoption with existing users by consistently monitoring the usage analytics. Reduce the churn rate of users by improving the overall experience of the product
Drive competitive intelligence from market by studying competitor features, pricing to help sales with counter strategy and ensure competition features are covered in product road map

Own the product pricing and market release

Work with engineering and product teams from product fitment, design and new launches
Give continuous market feedback to product teams on new features and create product road map through collaborative decision-making
Identify and improve the experience on all the touch points of the customer journey

Create an eco-system of happy & profitable customers

Own the product positioning and messaging
Create compelling content based on market research to build brand followers. Own complete content management for your brand including web pages, blogs, newsletters, EDM, video, flyers and PR marketing
Reduce the sales cycle time and increase life-time value of customers by communicating the value proposition to sales / partner teams

Experience Required :

Fresher

Vacancy :

2 - 4 Hires